Tuesday, October 30, 2012

Bay Area Tech Wire -- Oct. 30

BAY AREA TECH WIRE -- Oct. 30, 2012
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Redwood City-Based ItsOn Raises $15.5 Million in Second Round
o EMC to Acquire Menlo Park-Based Silver Tail Systems
o Cupertino-Based Apple Makes Series of Management Changes
o Palo Alto-based FundersClub Raises $6 Million in Venture Capital
o Santa Clara-Based Mobiplex Raises $3.1 Million in First Round
Briefly Noted: Aggregate Knowledge, EarthLink


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o Redwood City-Based ItsOn Raises $15.5 Million in Second Round

Redwood City, Calif. -- ItsOn, the Redwood City-based developer of a cloud-based platform offering real-time service customization features to mobile operators and service providers, said on Tuesday it has raised $15.5 million in its second round of funding, led by Andreessen Horowitz. SV Angel and an investor group led by Jim Davidson also participated in the round, which will help take the company out of stealth, where it's been since 2008. The company, which previously received investments from Vodafone Ventures and Verizon Investments, is set to launch its mobile services next year, providing clients with what CEO Greg Raleigh calls "complete, real-time visibility and control over their voice, text and more importantly, data usage."

o EMC to Acquire Menlo Park-Based Silver Tail Systems

Menlo Park, Calif. -- EMC, the Massachusetts-based data storage giant, said on Tuesday it will acquire Menlo Park-based Silver Tail Systems, a developer of real-time web session intelligence and behavioral analysis tools designed to detect Internet threats and fraud. Financial terms of the deal, expected to close by the end of the year, were not disclosed. Silver Tail will operate as part of EMC's RSA security division. "Customers need better intelligence, analytics, and the ability to respond in real time which is a capability that Silver Tail's products do extraordinarily well to help foil web-based attacks," said Art Coviello, RSA's executive chairman and executive vice president of EMC.

o Cupertino-Based Apple Makes Series of Management Changes

Cupertino, Calif. -- Apple has announced a series of management changes, including the planned departure of Scott Forstall, the senior vice president in charge of its iOS mobile device software. Forstall plans to leave next year, and will serve as an advisor to CEO Tim Cook in the interim. Additionally, the company said that John Browett will depart as its head of retail. Cupertino-based Apple is hoping those, as well as the expansion of roles for Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi, will lead to greater collaboration between its hardware, software and services teams. Ive will lead Human Interface (HI) across the company in addition to his role as the leader of Industrial Design; Cue will take responsibility for Siri and Maps, placing all of Apple's online services in one group; Federighi will lead both iOS and OS X; and Mansfield will lead a new group, Technologies, which combines all of the company's wireless teams.

o Palo Alto-based FundersClub Raises $6 Million in Venture Capital
Palo Alto, Calif. – FundersClub, a Palo Alto-based group of accredited investors that back startup ventures, has raised $6 million in funding, according to a filing with the Securities and Exchange Commission (SEC). FundersClub offers an online marketplace that allows investors to fund pre-screened, private companies, typically with between $250,000-$1 million. Members can use the FundersClub website to screen companies, sign legal documents with e-signature, and make payments. Alex Mittal, co-founder of FundersClub, was the founding CEO of Innova Dynamics, a touch screen hardware company backed by Rho Ventures. Boris Silver, FundersClub's other co-founder, was previously founder and CEO of Sport Interactiva, a fantasy sports gaming company on Facebook, which was sold to Citizen Sports and acquired by Yahoo.

o Santa Clara-Based Mobiplex Raises $3.1 Million in First Round

Santa Clara, Calif. -- Mobiplex, a Santa Clara-based startup specializing in mobile sports performance technology using miniature wireless sensors and mobile device apps, said on Tuesday it has raised $3.1 million in its first round of funding. Several unnamed private investors took part in the round, which the company will use to bolster sales and development efforts for its SwingTIP product line. In September, Mobiplex launched its first product, the SwingTIP Golf Swing Analyzer, a Bluetooth-enabled 3D motion sensor unit that clips onto a golf club to capture, analyze and reproduce a golf swing in three dimensions. The product is designed to help golfers improve their swing by sending real-time visual and performance data to an Apple iOS or Android device, as well as to the MySwingTIP.com website.

o Briefly Noted:

(San Mateo, Calif.) San Mateo-based Aggregate Knowledge (AK), a provider of media intelligence services, on Tuesday named Rob Gatto as its new president. Gatto most recently served as the CEO of PointRoll, and previously grew the business at ShopLocal, now a retail division of PointRoll.

(San Jose, Calif.) Internet and communications service provider EarthLink said on Tuesday it plans to expand its core fiber IP footprint with four new data centers, including one in San Jose. The company said it has signed deals to expand into other data centers throughout next year in Chicago, Dallas and South Florida, as well.

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> webMethods Consultants

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> Just Released! SaaS Entrepreneur: Your Guide to Cloud Apps Success!

"SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business." SaaS Entrepreneur is divided into the following chapters - Foreword, Introduction, SaaS and the Power of Communities and Analytics, Marketing, Selling and Pricing Your SaaS System, Sales Organization and Compensation in SaaS, SaaS Business Metrics, Operations and Infrastructure in SaaS, Dvelopment and SaaS, Customer Service and SaaS, Professional Services in SaaS, Legal Issues, SLAs, Taxes and VAT in SaaS, International Markets and SaaS. Virtual DVD contains goals and success checklists with over 600 checklist item, videos, templates, sample docs and spreadsheets. Over 200 tables/figures. Purchase today for $49.99 at: http://www.softletter.com/SoftletterStore/tabid/249/p/saas-entrepreneur-the-definitive-guide-to-succeeding-in-your-cloud-application-business/Default.aspx Send inquiries rickchapman@softletter.com

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> Marketing Events Coordinator

Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751 

> Senior Manager, eCommerce -- Redwood City, CA

The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP

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> Sr. Financial Analyst

Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com

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