| ============================================ BAY AREA TECH WIRE -- April 18, 2012 ============================================ To Subscribe: www.bayareatechwire.com o Former HP Head Carly Fiorina Named Chairman of Good360 o Santa Clara-Based Aeria Games Lands Investment from Sony Unit o Sunnyvale-Based Moxie Software Leads Funding for ReadyPulse o San Francisco-Based Praetorian Group Acquires FireRecruit.com o Wireless association CTIA Names Finalists for Big Idea Contest o Briefly Noted: Foundation Capital, Skybox Security, Ultratech _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --Tales from the Unemployed: The Four Most Common Costly Mistakes to Avoid --Percona Live MySQL Conference & Expo --Executive Briefing - Product Portfolio Briefing --SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Mid-Atlantic Marketing Summit - April 20, 2012 --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o Former HP Head Carly Fiorina Named Chairman of Good360 Alexandria, Va. -- Carly Fiorina, the former chairman and CEO of Palo Alto-based HP, on Wednesday was named chairman of Good360, a charitable organization that operates an online product donation marketplace. Fiorina succeeds Gail Aldrich, who is departing to become the chair of AARP's board of directors. Once named Fortune's Most Powerful Woman in Business for six straight years, Fiorina headed HP from 1999-2005, and in 2010 won the Republican primary for Senate in California before ultimately falling to incumbent Barbara Boxer in the general election She currently serves as vice chairman of the National Republican Senatorial Committee. "We are thrilled to have Carly on board as she is undoubtedly one of the most recognized business leaders in the world," said Cindy Hallberlin, the president and CEO of Good360. http://www.good360.org http://about.good360.org/PressRelease/31 _____________________________________________ o Santa Clara-Based Aeria Games Lands Investment from Sony Unit Santa Clara, Calif. -- Aeria Games, a Santa Clara-based publisher of free-to-play online multiplayer games, said on Wednesday it has landed a new investment from So-net Entertainment, a unit of Sony. So-net becomes the company's second external investment partner, following a 2011 investment by NHN. Financial terms of the deal were not disclosed. "We welcome So-net Entertainment Corporation as a strategic partner as we move forward to expand our relationships with global digital entertainment companies,” said Lan Hoang, the CEO of Aeria. With over 300 employees, Aeria Games is focused on building its presence in the emerging markets of Latin America, Eastern Europe and Russia, alongside its active community of players in the U.S. and Western Europe. The company boasts content partnerships from game companies such as Electronic Arts and NHN, as well as independent developers from around the world. http://www.aeriagames.com http://www.businesswire.com/news/home/20120418005511/en/Aeria-Games-Secures-Strategic-Investment-So-net-Entertainment _____________________________________________ o Sunnyvale-Based Moxie Software Leads Funding for ReadyPulse Sunnyvale, Calif. -- ReadyPulse, developer of a brand advocacy platform for social media marketers, said it has raised its first round of funding, led by Sunnyvale-based Moxie Software, and located its operations within Moxie's Bellevue, Wash. office. As part of the agreement, Dennis O'Malley, who currently leads Moxie's global services and insight division, will become the CEO of ReadyPulse. ReadyPulse recently launched its Brand Advocate Builder based on the company's behavior analysis platform. The platform is aimed at marketers to help them optimize the time spent on social media marketing. Financial terms of the funding were not disclosed. http://www.moxiesoft.com http://www.readypulse.com/ _____________________________________________ o San Francisco-Based Praetorian Group Acquires FireRecruit.com San Francisco -- The Praetorian Group, the San Francisco-based online media firm behind firefighting community site FireRescue1.com, said on Wednesday it has acquired San Francisco-based FireRecruit.com, an employment website and job subscription service for firefighters. Financial terms of the deal were not disclosed. Praetorian said it plans to incorporate the content into its network of news and information sites. Founded in 1994, FireRecruit.com provides 15,000 members and 2,000 active subscribers with access to nationwide fire department recruitment information. Tony Vitalie, a veteran firefighter and the founder of FireRecruit.com, will join Praetorian to continue managing the site. http://www.praetoriangroup.com http://www.firerescue1.com http://www.firerecruit.com http://www.businesswire.com/news/home/20120418005066/en/FireRescue1.com-Announces-Acquisition-FireRecruit.com _____________________________________________ o Wireless association CTIA Names Finalists for Big Idea Contest New Orleans -- Wireless association CTIA has named the five finalists for its second annual Big Idea Contest, which rewards concepts that utilize wireless technology to transform "the way we live, work and play." The finalists, listed at the link below, will present to a live audience at the International CTIA Wireless conference, scheduled for May 8-10 in New Orleans. Nearly 10,000 people voted online to choose the finalists out of nearly 25 submissions. http://www.ctiawireless.com/media/newsdetails.cfm/301 _____________________________________________ o Briefly Noted: (Menlo Park, Calif.) Menlo Park-based technology venture capital firm Foundation Capital on Wednesday named Silicon Valley-veteran Scott Sorochak as an entrepreneur in residence. Sorochak, who most recently founded social gaming company Rivet Games, will help to increase deal flow for social gaming and consumer Internet startups, as well as continue to incubate ideas he is working on. http://www.foundationcapital.com http://www.businesswire.com/news/home/20120418005393/en/Foundation-Capital-Welcomes-Scott-Sorochak-Entrepreneur-Residence (San Jose, Calif.) San Jose-based Skybox Security, a developer of automated tools designed to find and prioritize cyber risks, on Wednesday named Paul Farr as its vice president of business development. Farr previously served in various leadership positions in BMC Software, Netformx, Identify Software, Network Associates, Network General and AIM Technology. http://www.skyboxsecurity.com/news%2526events/press%20releases/paul-farr-joins-skybox-security-vp-business-development (San Jose, Calif.) San Jose-based Ultratech, a supplier of lithography and laser-processing systems used to manufacture semiconductor devices, has named Michael Child to its board of directors. Child currently serves as a senior advisor to TA Associates, a Boston-based private equity firm he joined in 1982. http://ir.ultratech.com/releasedetail.cfm?ReleaseID=665024 =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > Tales from the Unemployed: The Four Most Common Costly Mistakes to Avoid by Stephen A. Laser You've lost your job. Now what? The way people react to unemployment varies from angry and frustrated to sad and depressed. For many workers, there is also the desire to take immediate action and go on the offensive to get hired as quickly as possible. After all, it is better to be proactive than reactive, right? Not necessarily. Stephen A. Laser, a business psychologist and author of Out-of-Work and Over-40, suggests you need to take some time to regroup and make a plan. Dr. Laser gives four common reactions to unemployment that can prove to be very costly mistakes at http://www.fairfaxcountyeda.org/bay-area-tech-wire ____________________________________________ > Percona Live MySQL Conference & Expo The Percona Live MySQL Conference & Expo features 72 breakout sessions and 16 tutorials from leading technology experts. Representatives from HP, Box, Facebook, Amazon Web Services, Clustrix, Eucalyptus Systems and more will give keynote presentations. Attendees can connect with other community members at two networking receptions which will feature the annual Community Awards and Lightning Talks. Birds of a Feather sessions on Tuesday and Wednesday will allow like-minded individuals to connect. Join us April 10-12 at the Hyatt Regency Santa Clara and Santa Clara Convention Center. Post-conference events on April 13 allow further engagement. Full conference details are available at http://www.percona.com/live/mysql-conference-2012 Send inquiries to terry.erisman@percona.com ____________________________________________ > Executive Briefing -- Product Portfolio Management It's a fact! As your product portfolio grows, the market impact of your organization can quickly become diluted because traditional product management practices focus on improving the performance of each product. Executives and Senior Managers are invited to attend an Executive Briefing to learn how a Product Portfolio Management model improves your market value by uncovering and solving bigger problems beyond the limits of individual products. Business practices for evaluating markets, analyzing competitors, formulating strategies, developing requirements and executing product plans take aim at a completely different target - the performance of your company in key markets - and offers greater strategic value to your organization. Attend in 13 cities in April, May and June. $199 per person. http://www.proficientz.com/portfolio-mgmt-executive-briefing.html ____________________________________________ > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751 ____________________________________________ > Senior Manager, eCommerce -- Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ > Mid-Atlantic Marketing Summit - April 20, 2012 This year's Mid-Atlantic Marketing Summit will include over 12 panel discussion, various research presentations, networking opportunities and keynotes. The event is a co-production between Potomac Tech Wire and the Capitol Communicator, two of the leading newsletters covering the technology, marketing and communications industries in the area. Panel topics include: Analytics and Metrics: Major Marketing Trends; CMO Roundtable: Current State of Marketing; Mobile Marketing: Beyond The Hype and much more. The event will be held from 8:00 am - 5:00 pm on April 20 at the state-of-the-art Gannett Headquarters in McLean, Va. For more information, go to: www.mamsummit.com ____________________________________________ Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com =================================================== Subscribe to other newsletters from Tech Wire Media Group: Potomac Tech Wire: http://www.potomactechwire.com Bay Area Tech Wire: http://www.bayareatechwire.com New England Tech Wire: http://www.newenglandtechwire.com Digital Media Wire: http://www.digitalmediawire.com Advertising: If you are interested in advertising in our newsletters, call Parul Nath at 1-301-656-0057 xt 1102 or send email to parul@techwiremedia.com News tips, press releases. 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