| ============================================ BAY AREA TECH WIRE -- April 30, 2012 ============================================ To Subscribe: www.bayareatechwire.com o Santa Clara-Based CrestaTech Raises $13 Million in New Funding o San Jose-Based NeoPhotonics Lands Investment from Rusnano o San Mateo-Based ShopCo Names Ben Smith IV as CEO o Microsoft to Invest $300 Million in Barnes & Noble's Nook Unit o Twelve Named to 2012 Consumer Electronics Hall of Fame Class o Report: Digital Media Increasingly Shaping Political Campaigns o Briefly Noted: Hercules Technology Growth Capital, Talari Networks, Kaazing _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --Tales from the Unemployed: The Four Most Common Costly Mistakes to Avoid --Percona Live MySQL Conference & Expo --Executive Briefing - Product Portfolio Briefing --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o Santa Clara-Based CrestaTech Raises $13 Million in New Funding Santa Clara, Calif. -- CrestaTech, a Santa Clara-based developer of "smart tuners" for TV and mobile devices, said on Monday it has raised $13 million in a round of funding co-led by Bechtolsheim Ventures, Benhamou Global Ventures, Sofinnova Ventures and AVM Capital. The company said the funding will help it release several new products this year. Originally marketed under the Xceive brand, CrestaTech's architecture features an RF tuner and a programmable digital signal processor (DSP). Several flat panel TV makers now use the technology, which enables region-free TV reception on any device. CrestaTech said its chips and software will soon be found in a variety of mobile devices, including notebooks, tablets, smartphones and media players. "Our products enable a single global platform for the TV of the future that is adaptable to support the cloud services, applications and feature sets found in mobile devices," said CEO George Haber. http://www.crestatech.com/ http://www.businesswire.com/news/home/20120430005760/en/CrestaTech-Secures-13M-Develop-Smart-Tuners-TV _____________________________________________ o San Jose-Based NeoPhotonics Lands Investment from Rusnano San Jose, Calif. -- NeoPhotonics, a San Jose-based maker of photonic integrated circuits used in high-speed communications networks, said on Monday it has landed a new $39.8 million investment from Russian investment firm Rusnano. Under the deal, the company sold 4.97 newly issued shares to Rusnano for $8 each, and appointed Sergey Polikarpov, Rusnano's managing director, to its board of directors. NeoPhotonics said it will use a portion of the proceeds to establish design and production capabilities in Russia, a market being targeted by a growing number of its clients "We started to see and investigate this growth opportunity several years ago, and we added sales capability in the region and have since been engaged with and supplying several customers in Russia," said Tim Jenks, the chairman, president and CEO of NeoPhotonics. "With the planned support from Rusnano, we believe that NeoPhotonics is well-positioned to capitalize on new and greater opportunities in the region." http://www.neophotonics.com http://www.neophotonics.com/news/newsneo_1688884.aspx _____________________________________________ o San Mateo-Based ShopCo Names Ben Smith IV as CEO San Mateo, Calif. -- ShopCo, the San Mateo-based owner and operator of Find n Save local shopping sites, has named Ben Smith IV as its CEO. Smith most recently served as the co-founder, chairman and CEO of MerchantCircle, a local Internet media company he sold in 2011. Prior to that, he held various senior leadership positions at Borland Software, including senior vice president of corporate development and CEO of spin-off CodeGear. He also has been the chairman and CEO of Spoke.com where he remains on the board of directors. ShopCo is a shopping partnership backed by media companies such as Hearst Corp., MediaNews Group and The Washington Post. http://www.findnsave.com http://www.marketwire.com/press-release/ben-t-smith-iv-named-chief-executive-officer-of-digital-media-partnership-1650186.htm _____________________________________________ o Microsoft to Invest $300 Million in Barnes & Noble's Nook Unit Redmond, Wash. -- Microsoft said on Monday it will invest $300 million in Barnes & Noble's Nook digital books business in a move that values the unit at $1.7 billion. The software giant will own a 17.6% stake of the business, which is competing with Amazon's Kindle and Apple's iPad in the fast-growing e-reader market. The newly formed unit also includes Barnes & Noble's college business, which sells Nook study software. "The shift to digital is putting the world's libraries and newsstands in the palm of every person's hand," said Andy Lees, the president of Microsoft. "Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices." In the first of several planned moves, the companies said they will release a Nook app for Windows 8, providing Barnes & Noble's digital catalogue of e-books, magazines and newspapers to Windows customers in the U.S. and abroad. The news comes nearly four months after Barnes & Noble said it was considering the possible sale or spinoff of the business. http://www.microsoft.com/en-us/news/Press/2012/Apr12/04-30CorpNews.aspx http://www.barnesandnoble.com/u/NOOK-Book-eBook-store/379003094 _____________________________________________ o Twelve Named to 2012 Consumer Electronics Hall of Fame Class San Francisco -- The Consumer Electronics Association (CEA) on Monday announced the 2012 class of inductees into its Consumer Electronics (CE) Hall of Fame. The class includes 12 members selected by a panel of media and industry representatives, who judged nominations submitted online by manufacturers, retailers and journalists. Among the honorees are Robert Briskman, the inventor of satellite radio; Douglas Engelbart, inventor of the computer mouse and HTML; Charlie Ergen, the founder of satellite companies Echostar and Dish Network; and Fansy and Henry Harold Gregg, the founders of consumer electronics retailer HH Gregg. A complete list is available at the link below. All will be inducted into the CE Hall of Fame during the CEA's Industry Forum, to be held in San Francisco Oct. 14-17. http://www.businesswire.com/news/home/20120430006488/en/CEA-Names-Industry-Leaders-Inducted-CE-Hall _____________________________________________ o Report: Digital Media Increasingly Shaping Political Campaigns Reston, Va. -- Digital advertising and social media are playing increasingly important roles in political campaigns, according to a new report by comScore. "Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media," said Andrew Lipsman, comScore's vice president of industry analysis. "Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the 'social media election' given how central Facebook and Twitter have become to the current digital battleground." The complete report is available at the link below. http://www.comscore.com/digitalpolitico _____________________________________________ o Briefly Noted: (Palo Alto, Calif.) Palo Alto-based Hercules Technology Growth Capital, a provider of customized loans to technology companies, said on Monday it has began trading on the New York Stock Exchange under the symbol "HTGC." The company previously had traded on the Nasdaq Global Select Market. http://investor.htgc.com/releasedetail.cfm?ReleaseID=668459 (San Jose, Calif.) San Jose-based Talari Networks, a developer of wide area network (WAN) technology, on Monday named Walter Carrington as its worldwide vice president of sales. Carrington most recently was regional sales director at Juniper Networks, and previously served as the vice president of sales at Force10 Networks. http://www.talari.com/news/press_release_043012.php (Mountain View, Calif.) Mountain View-based Kaazing, a developer of web architecture used to create real-time web applications, on Monday named John Donnelly III as its executive vice president of sales, services, marketing and business development. Donnelly previously served as Cisco's head of global sales for cloud automation and orchestration software and services. http://www.kaazing.com http://www.businesswire.com/news/home/20120430005642/en/Cisco-Sales-Head-John-Donnelly-III-Joins =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > Tales from the Unemployed: The Four Most Common Costly Mistakes to Avoid by Stephen A. Laser You've lost your job. Now what? The way people react to unemployment varies from angry and frustrated to sad and depressed. For many workers, there is also the desire to take immediate action and go on the offensive to get hired as quickly as possible. After all, it is better to be proactive than reactive, right? Not necessarily. Stephen A. Laser, a business psychologist and author of Out-of-Work and Over-40, suggests you need to take some time to regroup and make a plan. Dr. Laser gives four common reactions to unemployment that can prove to be very costly mistakes at http://www.fairfaxcountyeda.org/bay-area-tech-wire ____________________________________________ > Percona Live MySQL Conference & Expo The Percona Live MySQL Conference & Expo features 72 breakout sessions and 16 tutorials from leading technology experts. Representatives from HP, Box, Facebook, Amazon Web Services, Clustrix, Eucalyptus Systems and more will give keynote presentations. Attendees can connect with other community members at two networking receptions which will feature the annual Community Awards and Lightning Talks. Birds of a Feather sessions on Tuesday and Wednesday will allow like-minded individuals to connect. Join us April 10-12 at the Hyatt Regency Santa Clara and Santa Clara Convention Center. Post-conference events on April 13 allow further engagement. Full conference details are available at http://www.percona.com/live/mysql-conference-2012 Send inquiries to terry.erisman@percona.com ____________________________________________ > Executive Briefing -- Product Portfolio Management It's a fact! As your product portfolio grows, the market impact of your organization can quickly become diluted because traditional product management practices focus on improving the performance of each product. Executives and Senior Managers are invited to attend an Executive Briefing to learn how a Product Portfolio Management model improves your market value by uncovering and solving bigger problems beyond the limits of individual products. Business practices for evaluating markets, analyzing competitors, formulating strategies, developing requirements and executing product plans take aim at a completely different target - the performance of your company in key markets - and offers greater strategic value to your organization. Attend in 13 cities in April, May and June. $199 per person. http://www.proficientz.com/portfolio-mgmt-executive-briefing.html ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751 ____________________________________________ > Senior Manager, eCommerce -- Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com =================================================== Subscribe to other newsletters from Tech Wire Media Group: Potomac Tech Wire: http://www.potomactechwire.com Bay Area Tech Wire: http://www.bayareatechwire.com New England Tech Wire: http://www.newenglandtechwire.com Digital Media Wire: http://www.digitalmediawire.com Advertising: If you are interested in advertising in our newsletters, call Parul Nath at 1-301-656-0057 xt 1102 or send email to parul@techwiremedia.com News tips, press releases. 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