Bay Area Tech Wire -- March 15

============================================ BAY AREA TECH WIRE -- March 15, 2012 ============================================ To Subscribe: www.bayareatechwire.com o San Mateo-Based Appirio Raises $60 Million, Names CFO o San Jose-Based Cisco to Pay $5 Billion to Acquire NDS Group o San Francisco-Based Boku Lands $35 Million in New Funding o San Mateo-Based BrightEdge Raises $12.6 Million in Third Round o Menlo Park-Based PixyKids Raises $3 Million, Hires Several Executives o San Francisco-Based Koding Launches with $2 Million Round o Briefly Noted: AOL - Instant Messenger, Reachable, Logitech International _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --Executive Briefing - Product Portfolio Briefing --SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Mid-Atlantic Marketing Summit - April 20, 2012 --How to Navigate the Challenges of the New Workforces --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o San Mateo-Based Appirio Raises $60 Million, Names CFO San Mateo, Calif. -- Appirio, a San Mateo-based provider of cloud applications and platforms to businesses, said on Thursday it has raised $60 million in its fourth round of funding, led by General Atlantic. Previous backers Sequoia Capital and GGV Capital also participated in the round, which the company will use to expand its consulting practice areas, as well as to build out its cloud technology and further develop its crowdsourcing development platform, known as CloudSpokes. Appirio also has named Mark O'Connor as its CFO. O'Connor most recently served as the chief of staff and vice president of operations at Nuance Communications. He also previously served as CFO for BeVocal and Appshop. Launched in 2006, Appirio to date has moved more than 1.5 million users to the public cloud. http://www.appirio.com/  http://press.appirio.com/search?updated-min=2012-01-01T00:00:00-08:00&updated-max=2013-01-01T00:00:00-08:00&max-results=5  http://press.appirio.com/2012/03/mark-oconnor-to-join-appirio-as-chief.html   _____________________________________________ o San Jose-Based Cisco to Pay $5 Billion to Acquire NDS Group San Jose, Calif. -- Cisco, the San Jose-based network equipment giant, said on Thursday it will pay approximately $5 billion to acquire U.K.-based NDS Group, a developer of video software and content security tools designed to let service providers and media companies deliver and monetize video. The deal is expected to close after mid-year, when NDS's approximately 5,000 employees will join Cisco's Service Provider Video Technology Group. NDS provides software and services that allow video subscribers to intuitively view, search and navigate digital content on any device. Cisco said the acquisition will compliment its own Videoscape platform for service providers and media companies, as well as expand its reach into emerging markets such as China and India, where NDS has an established customer footprint. "Our strategy has always been driven by customer need and on capturing market transitions," said John Chambers, the chairman and CEO of Cisco. "Our acquisition of NDS fits squarely into this strategy, enabling content and service providers to deliver new video solutions that leverage the cloud." http://www.cisco.com  http://www.nds.com/  http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=712002  _____________________________________________ o San Francisco-Based Boku Lands $35 Million in New Funding San Francisco -- Boku, a San Francisco-based developer of online mobile payment services in 67 countries, said on Thursday it has landed $35 million in a new round of funding. Investors included New Enterprise Associates (NEA), Telefónica Digital and previous backers Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures and Khosla Ventures. The company will use the proceeds to expand its staff, broaden infrastructure and continue global expansion. Boku, which now has raised a total of $75 million since its founding in 2008, last month unveiled a new service, called Boku Accounts, which lets users pay for purchases in brick-and-mortar stores with their mobile phones. "Boku has built a phenomenal business around online mobile payments," said Ravi Viswanathan, general partner at NEA. "The next step is bringing mobile payments offline, and that’s what Boku Accounts accomplishes." http://www.boku.com  http://www.businesswire.com/news/home/20120315005374/en/BOKU-Secures-35-Million-Strategic-Investment-NEA   _____________________________________________ o San Mateo-Based BrightEdge Raises $12.6 Million in Third Round San Mateo, Calif. -- BrightEdge, the San Mateo-based developer of a search engine optimization platform used by more than 2,000 brands and digital agencies to attract customers, said on Thursday it has raised $12.6 million in its third round of funding, led by Intel Capital. Previous backers Battery Ventures, Altos Ventures and Illuminate Ventures also participated in the round, which the company will use to expand its staff and geographic footprint. BrightEdge said its core platform is now being used by seven of the top 10 retailers, eight of the top 10 digital agencies and software companies such as Microsoft, Facebook, VMWare, Symantec, Intuit and Citrix. http://www.brightedge.com  http://www.brightedge.com/2012-03-15-BrightEdge-Raises-12.6-Million  _____________________________________________ o Menlo Park-Based PixyKids Raises $3 Million, Hires Several Executives Menlo Park, Calif. -- PixyKids, the Menlo Park-based developer of a social media platform for kids, said on Thursday it has raised $3 million in a new round of funding, including a $2 million investment from ATA Ventures. The company also announced several new executives, including Michael Adair (COO), Neil Markey (vice president of engineering) and Kristen Alexander (vice president of marketing). PixyKids said its platform is designed specifically as a place for kids ages 6-12 to create their own content -- including photos, videos, artwork and projects -- through interactive tools and apps. They can then share that content with family and friends, and publish a curated digital portfolio. "Parents are looking for sites they can feel good about, that help their kids develop socially, offer positive reinforcement and are creatively enriching," said co-founder and CEO Rajul Kadakia. "We are very excited to be developing a social platform featuring fresh and relevant interactivity for both kids and their families in a single environment that parents can trust." http://www.pixykids.com  http://www.businesswire.com/news/home/20120315005334/en/PixyKids-Raises-3M-Financing-Create-Immersive-Social  _____________________________________________ o San Francisco-Based Koding Launches with $2 Million Round San Francisco -- Koding, the San Francisco-based creator of a cloud development environment and collaboration platform for developers, said on Thursday it has launched operations after raising $2 million in its first round of funding. RTP Ventures and Greycroft Partners co-led the round. Koding said its cloud-based platform lets developers code from anywhere on any device with a browser, eliminating many of the set-up hassles and costs associated with developing applications. "For us developers, the most important thing is to get started on any project quickly without being slowed down by setup and configuration," said co-founder and CEO Devrim Yasar. "We're excited to create an open platform that will provide a free development environment to anybody in the world, removing as many barriers as possible." http://www.koding.com  http://www.marketwire.com/press-release/koding-launches-with-2-million-in-funding-to-make-software-development-easy-and-free-1632086.htm  _____________________________________________ o Briefly Noted: (Palo Alto, Calif.) Despite reports to the contrary, AOL said it is not shuttering its instant messaging service, ComputerWorld reported. "We are not killing instant messenger," a company spokeswoman told the website. "We'll continue to support it and evolve the product." News of widespread layoffs in AOL's Silicon Valley division, which is responsible for AIM, led some media outlets on Wednesday to conclude that the company was on the verge of shuttering the once-popular instant messenger. http://www.computerworld.com/s/article/9225198/AOL_No_plans_to_ kill_off_Instant_Messenger  (Palo Alto, Calif.) Palo Alto-based Reachable, a developer of tools designed to help users leverage their collective relationships and extend their professional networks, on Thursday named Amit Khanna as chief data officer. Khanna previously spent more than 10 years at infoGROUP (formerly known as infoUSA), where he held roles such as president of strategy and planning, president of technology and database compilation, and president of database licensing. http://www.reachable.com/newsroom/reachable-hires-amit-khanna-as-chief-data-officer.html  (Fremont, Calif.) Logitech International, the Swiss maker of personal peripherals with U.S. headquarters in Fremont, on Thursday named Bracken Darrell as its president, effective April 9. Darrell, most recently the executive vice president of Whirlpool and president of Whirlpool EMEA, will succeed Guerrino De Luca as the company's CEO on Jan. 1, 2013. http://www.logitech.com/en-us/172/9802  =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > Executive Briefing -- Product Portfolio Management It's a fact! As your product portfolio grows, the market impact of your organization can quickly become diluted because traditional product management practices focus on improving the performance of each product. Executives and Senior Managers are invited to attend an Executive Briefing to learn how a Product Portfolio Management model improves your market value by uncovering and solving bigger problems beyond the limits of individual products. Business practices for evaluating markets, analyzing competitors, formulating strategies, developing requirements and executing product plans take aim at a completely different target - the performance of your company in key markets - and offers greater strategic value to your organization. Attend in 13 cities in April, May and June. $199 per person. http://www.proficientz.com/portfolio-mgmt-executive-briefing.html ____________________________________________ > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day  ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751  ____________________________________________ > Senior Manager, eCommerce -- Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ > Mid-Atlantic Marketing Summit - April 20, 2012 This year's Mid-Atlantic Marketing Summit will include over 12 panel discussion, various research presentations, networking opportunities and keynotes. The event is a co-production between Potomac Tech Wire and the Capitol Communicator, two of the leading newsletters covering the technology, marketing and communications industries in the area. Panel topics include: Analytics and Metrics: Major Marketing Trends; CMO Roundtable: Current State of Marketing; Mobile Marketing: Beyond The Hype and much more. The event will be held from 8:00 am - 5:00 pm on April 20 at the state-of-the-art Gannett Headquarters in McLean, Va. For more information, go to: www.mamsummit.com  ____________________________________________ > Generational Competition: How to Navigate the Challenges of the New Workforce As we move out of the Great Recession and the job market begins to return, we are faced with a new dynamic for job seekers: underemployment and the war of the generations. Millennials are trying to land their first job, GenXers are seeking to upgrade their positions, many Boomers are seeking to re-enter the workplace from retirement to supplement shrinking nest eggs, and seniors are seeking additional money and intellectual stimulation. In short, everyone is slugging it out for jobs that are still in limited supply. Jim Finkelstein, President and CEO of FutureSense, provides the information you need to help you successfully navigate the job market at any age at http://www.fairfaxcountyeda.org/bay-area-tech-wire ____________________________________________ > Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. 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