Bay Area Tech Wire -- March 6

============================================ BAY AREA TECH WIRE -- March 6, 2012 ============================================ Sponsored by: SkySQL & MariaDB Solutions Day for the MySQL Database http://www.skysql.com/mysql-solutions-day o Report: Yahoo Restructuring to Include Thousands of Layoffs o Redwood City-Based Virdia Unveils New Name, CEO and Funding o S.F.-Based Greenstart Accelerator Launches $6 Million Fund for Startups o AllStar Deals Launches Service Paying Users to Find Deals o 40 Finalists Converge on Washington, DC for Intel Science Talent Search o San Mateo-Based Bertram Capital Promotes Ryan Craig to Partner o One in Seven U.S. Internet Users Visit Tax Site in January > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th o Briefly Noted: Social Interest Solutions, ConteXtream, Cloud9, Clustrix, StrongMail _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th --Winning Strategies for Software Marketing in Search Webinar --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Best Practices for Converting Visitors to Your Website to Customers --SF ADDY Awards Presentation & Gala – March 7, 2012 --Access to Capital for Women Business Owners - March 8, 2012 --Mid-Atlantic Marketing Summit - April 20, 2012 --How to Understand the Digital Differences to Succeed in Business --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o Report: Yahoo Restructuring to Include Thousands of Layoffs Sunnyvale, Calif. -- Three months into his reign as CEO of Sunnyvale-based Yahoo, Scott Thompson is preparing a massive restructuring of the struggling company that's likely to include thousands of layoffs, Dow Jones' All Things D reported, citing "multiple sources both inside and outside" the company. The cuts are expected to target multiple departments, with an emphasis on large product groups. Yahoo recently retained Boston Consulting Group to help determine its best options for growth, and could make an official announcement about the cuts before the end of this month. "Our leadership is engaged in a process that will generate significant strategic change at Yahoo, but final decisions have not yet been made at this point," Yahoo said in a statement to All Things D. The company had 14,100 employees at the end of last quarter. https://allthingsd.com/20120305/yahoos-new-ceo-preps-major-restructuring-including-significant-layoffs/  _____________________________________________ o Redwood City-Based Virdia Unveils New Name, CEO and Funding Redwood City, Calif. -- HCL CleanTech, a developer of cellulosic sugars and lignin used in the renewable chemicals, bio-energy and nutrition industries, said on Tuesday it has changed its name to Virdia, hired a new CEO and landed more than $20 million in a new round of funding. Investors included Khosla Ventures, Burrill & Company and Tamar Ventures, as well as company insiders. The company also has raised $10 million in a venture debt deal with Triple Point Capital. New CEO Philippe Lavielle, a former executive at Genencor, succeeds company co-founder Eran Baniel, who now serves as vice president of business development. Founded in 2007, Virdia is the developer of a process designed to convert cellulosic biomass to high quality fermentable sugars and lignin. Cellulosic sugars and lignin are important feedstock for the renewable chemicals industry and the second generation biofuels sector. The company said recently signed a memorandum of understanding with the Mississippi Development Authority to build manufacturing facilities in the biomass-rich state. http://www.virdia.com  http://www.virdia.com/news-and-events/news-and-events/28-virdia-announces-100-million-in-public-and-private-financing  _____________________________________________ o S.F.-Based Greenstart Accelerator Launches $6 Million Fund for Startups San Francisco -- Greenstart, a San Francisco-based startup accelerator for cleantech-IT companies, said on Tuesday it has launched a new fund offering startups the opportunity to receive a $100,000 convertible note in addition to a $15,000 seed investment upon joining the program. The notes will be drawn from a $6 million fund, which will cover the next 60 companies in the program. "This allows the startups in the program to stay focused on customer and product development instead of hitting the streets for investors," said Mitch Lowe, the firm's managing partner. "It should also help Greenstart attract interest from a much wider pool of innovative entrepreneurs for our upcoming programs." Greenstart opened applications for its third program on Monday. http://www.greenstart.com/  http://www.prnewswire.com/news-releases/greenstart-accelerator-launches-fund-offering-startups-additional-100000-141564423.html  _____________________________________________ o AllStar Deals Launches Service Paying Users to Find Deals San Francisco -- A new social commerce site plans to pay consumers to find daily deals and market them through their social networks. The site, AllStar Deals, initially will operate in the San Francisco; Washington, DC; and Tampa Bay/St. Petersburg markets. The idea, said founder and CEO Mark Levin, is to empower site visitors to work with merchants they regularly visit, such as restaurants, hair salons and gyms, and arrange deals, then post them on their Facebook and Twitter accounts. Each time their deal is purchased, they earn 20% of the net amount in cash. They also can earn 10% of the net profit by serving as affiliates and promoting other people's deals. "Giving consumers the opportunity to earn cash, rather than points or site credits, while also providing valuable purchasing advice to friends and family via social networks, is the epitome of social commerce," said Levin. "[That's] what we are basing our model on." Levin said the Maryland-based company plans to offer merchants 60% of deal revenue -- more than most current deal sites. It also plans to offer national deals in collaboration with celebrities and major brands. http://www.allstardeals.com  http://www.marketwatch.com/story/allstar-deals-launches-first-social-commerce-website-that-pays-users-to-source-daily-deals-and-market-them-to-their-social-networks-2012-03-05  _____________________________________________ o 40 Finalists Converge on Washington, DC for Intel Science Talent Search Washington, DC -- Forty of the nation's top young researchers will converge on Washington, DC beginning Thursday for the finals of the 71st annual Intel Science Talent Search, the nation's most prestigious pre-college science competition, Finalists will compete for $630,000 in awards, with the top winner receiving $100,000 from the Intel Foundation. The finalists include Palo Alto's Jin Pan of Henry M. Gunn High School (A Novel Protein Translation Kinetics Model Supports the Ribosomal Pause Theory); Cupertino's Saurabh Sharan of Bellarmine College Preparatory School (Parameter-free Graph-Based Nuclear Segmentation in Cellular Images Using Morphological Cues); and Saratoga's Alissa Yuan Zhang of Saratoga High School (Molecular Fingerprinting of Glucose with Raman and SERS for Noninvasive Diabetes Monitoring). The competition, run by Santa Clara-based chipmaker Intel and the Society for Science & the Public (SSP), will conclude next Tuesday with an awards gala at the National Building Museum. http://www.societyforscience.org/sts  http://www.businesswire.com/news/home/20120306006115/en/40-Future-Innovators-Head-Washington-D.C.-Compete  _____________________________________________ o San Mateo-Based Bertram Capital Promotes Ryan Craig to Partner San Mateo, Calif. -- Bertram Capital, a San Mateo-based private equity firm with more than $850 million in capital under management, said on Tuesday it has promoted Ryan Craig to partner. Craig, previously a principal, has been with the firm since its inception in 2006, focusing on the consumer and healthcare sectors. He previously worked on strategic transactions for Health Net and held positions with Mitchell Madison Group and BizBuyer.com. http://www.bertramcapital.com  http://www.bertramcapital.com/news/news2012/030612_Ryan_Craig.html  _____________________________________________ o One in Seven U.S. Internet Users Visit Tax Site in January Reston, Va. -- Nearly one in seven U.S. Internet users visited online tax sites in January, up 15% from a year ago, according to new figures released by comScore. The company credited the increase, in part, to ramped up ad expenditure among online tax preparers. The three largest do-it-yourself online tax preparation providers -- Intuit, TaxACT and H&R Block -- accounted for more than 90% of all online filings, with Intuit leading the market with a nearly 60% share. "While a large segment of Americans have become comfortable with filing their taxes online, the strong gains in the category this year seem to be propelled by increased marketing activity on the part of the key tax prep providers," said Brian Jurutka, a senior vice president at comScore. http://www.comscore.com/Press_Events/Press_Releases/2012/3/1_in_ 7_Americans_Visited_Online_Tax_Sites_in_January_as_Category_ Grows_15_Percent_vs._Year_Ago _____________________________________________ |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| _____________________________________________ o Briefly Noted: (Oakland) Oakland-based Social Interest Solutions (SIS), a nonprofit aimed at using technology to improve consumers' access to health and human services, on Tuesday named Melanie Nathanson to its board of directors. Nathanson is a founding partner at Nathanson+Hauck, a national health policy consulting firm, and was previously a managing director at The Glover Park Group. http://www.socialinterest.org http://www.businesswire.com/news/home/20120306005480/en/Social-Interest-Solutions-Announces-Board-Member  (Palo Alto, Calif.) Palo Alto-based ConteXtream, a developer of grid network virtualization software, on Tuesday named Randy Katz to its board of advisors. Katz is a professor in the Electrical Engineering and Computer Science Department at the University of California, Berkeley. http://www.contextream.com http://www.businesswire.com/news/home/20120306006012/en/ConteXtream-Announces-Addition-Dr.-Randy-Katz-Board  (Redwood City, Calif.) Redwood City-based Cloud9, a developer of intelligent sales forecasting tools, has named Serge Massicotte as its senior vice president of engineering. Massicotte most recently served as the vice president of development at Taleo, and previously held executive roles at Red Prairie and GEOCOMtms. http://www.cloud9analytics.com/about/press-releases/cloud9-names-serge-massicotte-senior-vice-president-engineering  (San Francisco) San Francisco-based Clustrix, a developer of database appliances for transactional big-data applications, has named Judi Feeley as its vice president of sales. Feeley most recently served as the vice president of sales at Blue Coat Systems, and previously held roles with SalesForce.com, Veritas Software, NetFrame Systems and HP. http://www.clustrix.com/company/news-events/press-releases/bid/110395/Clustrix-Expands-Executive-Team-to-Capitalize-on-Rapid-Growth-in-the-NewSQL-Market  (Redwood City, Calif.) Redwood City-based StrongMail, a developer of online marketing tools for email and social media, said it has tripled its New York office space to accommodate its growing agency services division. StrongMail formed the division in New York after its 2010 acquisition of interactive marketing agencies Magnetik and Conversa Marketing. The company's marquee clients in the agency services arena include DIRECTV, Discover Financial Services and Time Inc. Consumer Marketing. http://www.strongmail.com  http://www.strongmail.com/company/news-and-events/press-releases/2012/strongmail-triples-new-york-office-space-for-growing-agency-services-division  =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day  ____________________________________________ > Winning Strategies for Software Marketing in Search Webinar Search Marketing has become a huge marketing channel, particularly for hyper-competitive industries like software sales. It is important to stay up to date on the latest developments and ad types within search, in addition to evolving and testing your campaigns over time. Search Mojo will review these concepts in a webinar, Winning Strategies for Software Marketing in Search, on Thursday March 15, at 2:00p.m. ET. If you are new to online marketing or are a veteran marketing but think your campaigns could use a refresher, you will find this webinar valuable. http://www.search-mojo.com/resources/webinars.php?utm_source=TechWire&utm_medium=email&utm_campaign=SoftwareWebinar Online Marketing experts Janet Driscoll Miller, President & CEO of Search Mojo, and Sue Watkins, Director of Marketing at Meridian Systems, will review the best practices to B2B software marketers to make the most of search. Webinar attendees will walk away with specific ways to improve, expand and test their current online marketing efforts. ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751  ____________________________________________ > Senior Manager, eCommerce – Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ > Best Practices for Converting Visitors to Your Website to Customers More than just improving your website, this NEW series is a must for any business that wants to improve their existing site or to design a new and effective web presence. March 8 (Part 2): What to do and how to structure your web content (conversions, web design, landing pages, web marketing and sales, intermediate steps…). Presented by the Silicon Valley Small Business Development Center. Thursday March 8, 2012. 6-9pm. $35 online; $45 at door, check or cash only Register at: http://svsbdctraining.eventbrite.com/ More info at http://svsbdc.org ____________________________________________ > SF ADDY Awards Presentation & Gala – March 7, 2012 The Premiere creative advertising event in northern California held at SFMOMA with over 200 ad agency, creative shops and clients Celebrating Creativity with a cocktail reception at 6 p.m. and Awards ceremony at 7 p.m. including "Ad Person of the Year" honors to Bob Hoffman, CEO, Hoffman/Lewis. All entries in SF ADDYs will be on display as well as Student ADDY entries. Hosted by Greater San Francisco Ad Club & AD2SF. This the event to be seen at if you're are involved in the SF advertising community. Go to www.gsfac.org for more information. March 7, 2012. 6-9 pm. Location: San Francisco Museum of Modern Art. $90 for members, $120. for non-members, special rates for Students ____________________________________________ > Access to Capital for Women Business Owners - March 8, 2012 Women-owned businesses generate $3 trillion in revenue each year in the U.S., yet gaining access to capital is still one of the major challenges facing female entrepreneurs. We want to change that. Would you like to secure financial resources you need to start a new business or grow an existing one? Join Judith Goldkrand, Senior Vice President, Wells Fargo Bank as she moderates this interactive panel discussion where top, women executives share how and where Women Business Owners can get the capital they need to start or expand their business. $50 - member (in advance), $60 - non-member (in advance) Thursday, March 08, 2012. 5:30 pm - 8:00 pm. Galleria Park Hotel. More info at: http://nawbo-sfba.org/ Send inquiries to Ann Singer -info@nawbo-sfba.org or call 415-333-2130. ____________________________________________ > Mid-Atlantic Marketing Summit - April 20, 2012 This year's Mid-Atlantic Marketing Summit will include over 12 panel discussion, various research presentations, networking opportunities and keynotes. The event is a co-production between Potomac Tech Wire and the Capitol Communicator, two of the leading newsletters covering the technology, marketing and communications industries in the area. Panel topics include: Analytics and Metrics: Major Marketing Trends; CMO Roundtable: Current State of Marketing; Mobile Marketing: Beyond The Hype and much more. The event will be held from 8:00 am - 5:00 pm on April 20 at the state-of-the-art Gannett Headquarters in McLean, Va. For more information, go to: www.mamsummit.com  ____________________________________________ > Generation Gaps: How to Understand the Digital Differences to Succeed in Business Facebook, smartphones, up-to-the-minute updates of what you ate for lunch – where do we begin? In the last decade, digital technologies have taken our personal and professional worlds by storm. One generation in particular – the twenty-something “digital natives” – have made this type of communication the norm and have forced the rest of the world to pay attention. In her article, The Digital Native: Five Things to Know About This Generation to Succeed in Business, Michelle Manfy investigates ways to embrace the capabilities of this generation and utilize this digital culture. To better understand how to communicate with your workforce, and most importantly, your consumer, click here (link to white paper). And don’t miss the Age Wave Conference, coming MONTH DAY, presented by the Fairfax County Economic Development Authority to explore how businesses are changing to keep older employees at work and changing products for a graying population. http://www.fairfaxcountyeda.org/bay-area-tech-wire ____________________________________________ > Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com =================================================== Subscribe to other newsletters from Tech Wire Media Group: Potomac Tech Wire: http://www.potomactechwire.com Bay Area Tech Wire: http://www.bayareatechwire.com New England Tech Wire: http://www.newenglandtechwire.com Digital Media Wire: http://www.digitalmediawire.com Advertising: If you are interested in advertising in our newsletters, call Parul Nath at 1-301-656-0057 xt 1102 or send email to parul@techwiremedia.com News tips, press releases. Send email to: editorial@bayareatechwire.com Tech Wire Mailing Address: 325 Pennsylvania Ave. SE Suite 250 Washington, DC 20003 Copyright: CapWire Inc. 2012

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