Bay Area Tech Wire -- March 8

============================================ BAY AREA TECH WIRE -- March 8, 2012 ============================================ Sponsored by: SkySQL & MariaDB Solutions Day for the MySQL Database http://www.skysql.com/mysql-solutions-day o San Francisco-Based Switchfly Raises $15 Million in Third Round o Mountain View-Based WatchDox Lands $9 Million in New Funding o Menlo Park-Based USVP Promotes Rick Lewis to General Partner o Sunnyvale-Based Aarki Raises First Round of Funding o Universal Protection Acquires San Jose-Based Silver Shield Security > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th o Briefly Noted: Ellie Mae, Polaris Wireless _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th --Winning Strategies for Software Marketing in Search Webinar --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Best Practices for Converting Visitors to Your Website to Customers --SF ADDY Awards Presentation & Gala – March 7, 2012 --Access to Capital for Women Business Owners - March 8, 2012 --Mid-Atlantic Marketing Summit - April 20, 2012 --How to Understand the Digital Differences to Succeed in Business --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o San Francisco-Based Switchfly Raises $15 Million in Third Round San Francisco -- Switchfly, a San Francisco-based developer of web-based travel, loyalty and payment software, formerly known as ezRez Software, said on Thursday it has raised $15 million in its third round of funding. StarVest Partners led the round, which also included participation from previous backers Azure Capital Partners and Canaan Partners. The company, which will use the new capital to bolster product development and expand its global operations, now has raised $32 million since its inception in 2003. Switchfly's major products -- which include a core travel platform, a loyalty platform and a digital wallet product -- are available in 50 currencies and 25 languages. The company's client roster includes American Airlines, American Express, Intercontinental Hotels & Resorts, JetBlue, Lufthansa, PayPal, Starwood Hotels & Resorts and United Airlines. http://www.switchfly.com  http://www.prnewswire.com/news-releases/switchfly-inc-secures-15-million-to-further-expand-saas-products-globally-in-travel-loyalty-and-payments-141911503.html  _____________________________________________ o Mountain View-Based WatchDox Lands $9 Million in New Funding Mountain View, Calif. -- WatchDox, a Mountain View-based developer of tools designed to access and protect documents on any device, said on Thursday it has raised $9 million in a new round of funding, led by Blackstone. Shlomo Kramer, Gemini Israel Funds and Shasta Ventures also participated. In addition to the investment, Blackstone said it has implemented WatchDox's platform to provide employees with highly secure file sharing across devices, such as iPhones and iPads. The company last raised $9.25 million in a round of funding led by Shasta Ventures, which closed in Jan. 2011. http://www.watchdox.com  http://www.businesswire.com/news/home/20120308005664/en/Blackstone-Implements-WatchDox-Facilitate-Secure-File-Sharing  _____________________________________________ o Menlo Park-Based USVP Promotes Rick Lewis to General Partner Menlo Park, Calif. -- U.S. Venture Partners (USVP), an early-stage venture capital firm based in Menlo Park, said on Thursday it has promoted Rick Lewis to general partner. Lewis who joined the firm in 2004, becomes the firm's seventh general partner, focusing on the areas of software (enterprise SaaS and security) and consumer Internet (social, mobile and e-commerce). He has led USVP's investments in myYearbook.com (acquired by Quepasa) and Intermolecular (IPO), and currently leads investments in Act-On Software, ScoreBig, ThreatMetrix, Trunk Club, Wayin and Yammer. http://www.usvp.com http://www.usvp.com/usvp/news/releases/20120307.pdf (PDF) _____________________________________________ o Sunnyvale-Based Aarki Raises First Round of Funding Sunnyvale, Calif. -- Aarki, a Sunnyvale-based developer of tools designed to help mobile developers distribute and monetize their apps, said it has raised an unspecified amount in its first round of funding, led by Walden Venture Capital. Larry Marcus of Walden Venture Capital has joined the company's board. Aarki offers a performance-based distribution platform for developers challenged with acquiring engaged users and app discovery. The company was co-founded by Sid Bhatt (CEO), who previously was in business development at Mint.com, and Levon Budagyan (CTO), a former senior software engineer at Mint.com. http://aarki.com/  http://www.businesswire.com/news/home/20120308005332/en/Aarki-Raises-Series-Financing-Exhibits-GDC  _____________________________________________ o Universal Protection Acquires San Jose-Based Silver Shield Security San Jose, Calif. -- Universal Protection Service, a Santa Ana-based provider of security services, said it has acquired San Jose-based Silver Shield Security, which provides a range of physical security services and technologies. Financial terms of the deal were not disclosed. "With their addition to our Northern California operations, we can continue to grow our professional services in the Silicon Valley," said Brian Cescolini, the chairman and co-CEO of Universal Services of America, the parent of Universal Protection Service. http://www.silvershieldsecurity.com/  http://www.universalpro.com  http://www.universalpro.com/news3.html  _____________________________________________ |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| _____________________________________________ o Briefly Noted: (Pleasanton, Calif.) Pleasanton-based Ellie Mae, a developer of web-based software for the residential mortgage industry, has named Cathleen Schreiner Gates as its senior vice president of sales and client services. Schreiner Gates most recently was the senior vice president of sales and client services at Bersin & Associates. http://www.elliemae.com/aboutus/pr/2012/ellie-mae-cathleen-schreiner-gates-svp.asp  (Mountain View, Calif.) Mountain View-based Polaris Wireless, a developer of software-based wireless location tools, has named Per Enge as the chief technical advisor to CEO Manlio Allegra. Enge is a professor of aeronautics and astronautics at Stanford University, where he is the Kleiner-Perkins, Mayfield, Sequoia Capital Professor in the School of Engineering. He directs the GPS Research Laboratory, which develops satellite navigation systems based on the Global Positioning System (GPS). http://www.polariswireless.com/in-the-news/press-release/titled/Polaris_Wireless_Appoints_Dr_Per_Enge_as_Chief_Technica l_Advisor_to_CEO/  =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day  ____________________________________________ > Winning Strategies for Software Marketing in Search Webinar Search Marketing has become a huge marketing channel, particularly for hyper-competitive industries like software sales. It is important to stay up to date on the latest developments and ad types within search, in addition to evolving and testing your campaigns over time. Search Mojo will review these concepts in a webinar, Winning Strategies for Software Marketing in Search, on Thursday March 15, at 2:00p.m. ET. If you are new to online marketing or are a veteran marketing but think your campaigns could use a refresher, you will find this webinar valuable. http://www.search-mojo.com/resources/webinars.php?utm_source=TechWire&utm_medium=email&utm_campaign=SoftwareWebinar Online Marketing experts Janet Driscoll Miller, President & CEO of Search Mojo, and Sue Watkins, Director of Marketing at Meridian Systems, will review the best practices to B2B software marketers to make the most of search. Webinar attendees will walk away with specific ways to improve, expand and test their current online marketing efforts. ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751  ____________________________________________ > Senior Manager, eCommerce – Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ > Best Practices for Converting Visitors to Your Website to Customers More than just improving your website, this NEW series is a must for any business that wants to improve their existing site or to design a new and effective web presence. March 8 (Part 2): What to do and how to structure your web content (conversions, web design, landing pages, web marketing and sales, intermediate steps…). Presented by the Silicon Valley Small Business Development Center. Thursday March 8, 2012. 6-9pm. $35 online; $45 at door, check or cash only Register at: http://svsbdctraining.eventbrite.com/ More info at http://svsbdc.org ____________________________________________ > SF ADDY Awards Presentation & Gala – March 7, 2012 The Premiere creative advertising event in northern California held at SFMOMA with over 200 ad agency, creative shops and clients Celebrating Creativity with a cocktail reception at 6 p.m. and Awards ceremony at 7 p.m. including "Ad Person of the Year" honors to Bob Hoffman, CEO, Hoffman/Lewis. All entries in SF ADDYs will be on display as well as Student ADDY entries. Hosted by Greater San Francisco Ad Club & AD2SF. This the event to be seen at if you're are involved in the SF advertising community. Go to www.gsfac.org for more information. March 7, 2012. 6-9 pm. Location: San Francisco Museum of Modern Art. $90 for members, $120. for non-members, special rates for Students ____________________________________________ > Access to Capital for Women Business Owners - March 8, 2012 Women-owned businesses generate $3 trillion in revenue each year in the U.S., yet gaining access to capital is still one of the major challenges facing female entrepreneurs. We want to change that. Would you like to secure financial resources you need to start a new business or grow an existing one? Join Judith Goldkrand, Senior Vice President, Wells Fargo Bank as she moderates this interactive panel discussion where top, women executives share how and where Women Business Owners can get the capital they need to start or expand their business. $50 - member (in advance), $60 - non-member (in advance) Thursday, March 08, 2012. 5:30 pm - 8:00 pm. Galleria Park Hotel. More info at: http://nawbo-sfba.org/ Send inquiries to Ann Singer -info@nawbo-sfba.org or call 415-333-2130. ____________________________________________ > Mid-Atlantic Marketing Summit - April 20, 2012 This year's Mid-Atlantic Marketing Summit will include over 12 panel discussion, various research presentations, networking opportunities and keynotes. The event is a co-production between Potomac Tech Wire and the Capitol Communicator, two of the leading newsletters covering the technology, marketing and communications industries in the area. Panel topics include: Analytics and Metrics: Major Marketing Trends; CMO Roundtable: Current State of Marketing; Mobile Marketing: Beyond The Hype and much more. The event will be held from 8:00 am - 5:00 pm on April 20 at the state-of-the-art Gannett Headquarters in McLean, Va. For more information, go to: www.mamsummit.com  ____________________________________________ > Generation Gaps: How to Understand the Digital Differences to Succeed in Business Facebook, smartphones, up-to-the-minute updates of what you ate for lunch – where do we begin? In the last decade, digital technologies have taken our personal and professional worlds by storm. One generation in particular – the twenty-something “digital natives” – have made this type of communication the norm and have forced the rest of the world to pay attention. In her article, The Digital Native: Five Things to Know About This Generation to Succeed in Business, Michelle Manfy investigates ways to embrace the capabilities of this generation and utilize this digital culture. To better understand how to communicate with your workforce, and most importantly, your consumer, click here (link to white paper). And don’t miss the Age Wave Conference, coming MONTH DAY, presented by the Fairfax County Economic Development Authority to explore how businesses are changing to keep older employees at work and changing products for a graying population. http://www.fairfaxcountyeda.org/bay-area-tech-wire ____________________________________________ > Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com =================================================== Subscribe to other newsletters from Tech Wire Media Group: Potomac Tech Wire: http://www.potomactechwire.com Bay Area Tech Wire: http://www.bayareatechwire.com New England Tech Wire: http://www.newenglandtechwire.com Digital Media Wire: http://www.digitalmediawire.com Advertising: If you are interested in advertising in our newsletters, call Parul Nath at 1-301-656-0057 xt 1102 or send email to parul@techwiremedia.com News tips, press releases. Send email to: editorial@bayareatechwire.com Tech Wire Mailing Address: 325 Pennsylvania Ave. SE Suite 250 Washington, DC 20003 Copyright: CapWire Inc. 2012

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