Thursday, October 18, 2012

Bay Area Tech Wire -- Oct. 18

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BAY AREA TECH WIRE -- Oct. 18, 2012
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Mid-Atlantic Marketing Summit – Oct. 18, 2012
http://mamsummit.com/baltimore2012/

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Mountain View-Based BloomReach Raises $25 Million in Third Round
o San Jose-Based Validity Secures $10M, Commitments for Another $10M
o Volkswagen Group Launches Tech Startup Accelerator in Sunnyvale
o Los Gatos-Based Netflix Expands into Nordic Countries
o Buyers of LCD Flat Screens to Share in $1.1 Billion Settlement
o CEA Inducts 12 into Consumer Electronics Hall of Fame
>
Mid-Atlantic Marketing Summit – Oct. 18, 2012
o
Briefly Noted: Media Sentiment Inc. - videocourier.com,
Palo Alto Networks, Mocana

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> Job/Event/Marketplace Classified Listings (Full Listings Below Stories)


--webMethods Consultants
--Free Live DMW Webinar On Hack Attacks and Cloud Security with Akamai
--Just Released! SaaS Entrepreneur: Your Guide to Cloud Apps Success!
--
Mobile Development, UX/Design and Marketing Conference
--The Smarter Banking Choice for Growing Technology Companies
--BA: Turn Sunshine into Savings -- Go Solar With Your Home or Office
--
Drive Sales - Advertise with Tech Wire - Special Summer Rates
--Marketing Events Coordinator
--Senior Manager, eCommerce – Redwood City, CA
--Account Manager
--Sr. Financial Analyst
--Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers

Ad Descriptions Below Briefly Noted Section
Post Job/Event/Marketplace ad: http://www.bayareatechwire.com
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o Mountain View-Based BloomReach Raises $25 Million in Third Round

Mountain View, Calif. -- BloomReach, a Mountain View-based developer of big data marketing apps, said on Thursday it has raised $25 million in its third round of funding, led by New Enterprise Associates (NEA). Previous backers Lightspeed Venture Partners and Bain Capital Ventures also participated in the round, increasing the company's total funding to $41 million. The company will use the proceeds to bolster its sales and marketing and research and development activities. BloomReach's big data apps are designed to connect marketers and consumers by interpreting web content and predicting online demand. They then automatically adapt web pages to present the content that makes the page most relevant. "BloomReach delivers the most relevant content at the right moment and drives brand awareness. It adjusts and learns as the Internet grows and consumer demand shifts." said CEO and co-founder Raj De Datta.
http://www.bloomreach.com
http://www.nea.com 
http://www.bloomreach.com/bloomreach-raises-25-million-series-c-led-by-new-enterprise-associates-nea/ 
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o San Jose-Based Validity Secures $10M, Commitments for Another $10M

San Jose, Calif. -- Validity Sensors, a San Jose-based developer of fingerprint sensor technology, said on Thursday it has secured $10 million in its fifth round of funding, as well as commitments for another $10 million. TeleSoft Partners led the initial closing, with previous backers Crosslink Capital, Panorama Capital, Qualcomm Ventures and Venture Tech Associates also participating. The company said it will use the proceeds to accelerate the development of core technologies. Since launching its products in 2008, Validity has shipped more than 30 million sensors, and has recently begun focusing on sensor technologies for smartphones and tablets.
http://www.validityinc.com 
http://www.validityinc.com/news/2012/10/18/validity-secures-20-million-in-series-e-financing/ 
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o Volkswagen Group Launches Tech Startup Accelerator in Sunnyvale

Sunnyvale, Calif. -- Volkswagen Group of America on Thursday launched a new tech accelerator in conjunction with Plug and Play Tech Center in Sunnyvale. The program, known as the Volkswagen Electronics Research Laboratory Technology Accelerator, will work with 10 startups developing technologies that can be applied in the automotive industry. The program is currently accepting applications from startups in several areas, including: social media/recommendation engines, vehicle related mobile device integration, parking apps, detection apps, display/data integration, voice/sound recognition and visual computing. Those accepted will get office space, access to investors and mentoring, among other perks. Volkswagen Group's Electronics Research Laboratory (ERL) is based in Belmont.
http://www.prweb.com/releases/volkswagen_erl/plug_and_play_tech_
center/prweb10026559.htm 
http://www.plugandplaytechcenter.com/programs/volkswagen-erl-technology-
accelerator 
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o Los Gatos-Based Netflix Expands into Nordic Countries

Los Gatos, Calif. -- Netflix, the Los Gatos-based Internet subscription service for movies and TV shows, said it has launched operations in Finland, Sweden, Denmark and Norway. The move gives the company access to 10 million more broadband households that can now access its programs through a range of Internet-connected devices, including smart TVs, game consoles, Blu-ray players, home theater systems, tablets and smartphones. "Initial signups exceeded our expectations," said co-founder and CEO Reed Hastings. Netflix currently has more than 27 million streaming members, primarily throughout the Americas and U.K.
https://signup.netflix.com/MediaCenter/Press 
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o Buyers of LCD Flat Screens to Share in $1.1 Billion Settlement

San Francisco -- Ten electronics manufacturers have agreed to pay $1.1 billion to settle class-action lawsuits involving an alleged scheme to raise prices for LCD flat panel screens used in televisions, monitors and laptop computers. Consumers and businesses who purchased the screens from 1999-2006 in Washington, DC and 24 states -- including California -- can apply for cash payments at the link below. The exact amount of each payment will depend upon the number of products purchased and the number of claims filed. Consumers have until Dec. 6 to file a claim. The settling defendants include Hitachi, Sharp, Toshiba, Samsung, LG Electronics, AU Optronics, Chunghwa Picture Tubes, HannStar Display and Chi Mei Optoelectronics.
http://www.lcdclass.com 
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o CEA Inducts 12 into Consumer Electronics Hall of Fame

San Francisco -- The Consumer Electronics Association (CEA) has inducted 12 new members into its Consumer Electronics Hall of Fame. New inductees include: Robert Briskman, the inventor of satellite radio; Willard Boyle and George Smith, inventors of the charge-coupled device (CCD); Richard Citta, creator of the AFB DTV standard; Douglas Engelbart, inventor of the computer mouse and hypermedia; Charlie Ergen, the founder of Echostar/Dish; In Hwoi Koo, the founder of LG; Byung-chull Lee, the founder of Samsung; Bjorn Dybdahl, the founder of Bjorn's; Fansy and Henry Gregg, the founders of h.h. Gregg; and Larry Finley, founder of the International Tape Association (ITA). They joined 170 other inventors, engineers, retailers, journalists and entrepreneurs who have been inducted since 2000. Eight inductees or their representatives accepted awards at a dinner Tuesday night in San Francisco.
http://www.ce.org/News/News-Releases/Press-Releases/2012-Press-Releases/20121018-CEA-Names-Twelve-Industry-Leaders-to-the.aspx 
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o Briefly Noted:


(San Francisco) San Francisco-based Media Sentiment Inc. said on Thursday it has acquired the technology of videocourier.com. Financial terms of the deal were not disclosed. The technology behind videocourier.com allows users to capture the code of video clips from news sources that allow their code to be embedded into other web sites. Users enter the stock symbol or market along with text indicating the important news elements, and rate the sentiment with a thumbs up or thumbs down symbol. Once the new video is posted, followers receive the thumbs up or thumb down alert along with the video clip automatically.
http://www.mediasentiment.com/ 
http://www.videocourier.com/ 

(Santa Clara, Calif.) Santa Clara-based Palo Alto Networks, a developer of firewall technology, said it has priced a secondary offering of 4.8 million shares at $63 each. All of the shares will be sold by current stockholders, with the company not receiving any of the proceeds. Palo Alto, which went public in July, said the main purposes of the offering are to facilitate an orderly distribution of shares and to increase its public float.
http://www.paloaltoneworks.com/news/press/2012/palo-alto-networks-prices-secondary-public-offering.html 

(San Francisco) San Francisco-based Mocana, developer of a platform designed to secure mobile and smart connected devices, on Thursday named Alan Brenner as its senior vice president of products and engineering. Brenner most recently served as the senior vice president of BlackBerry platform services at RIM.
http://www.mocana.com
http://www.businesswire.com/news/home/20121018005454/en/Mocana-Names-Alan-Brenner-Senior-Vice-President

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Job/Event/Marketplace Listings:
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To Post in Job/Event/Marketplace: http://www.bayareatechwire.com
6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300


> webMethods Consultants

Software AG USA Now Hiring: Senior and Principal Level Consultants HUB City Locations: Atlanta, Chicago, Dallas, Minneapolis, New York, San Francisco and Toronto: Travel 75-100%. Software AG is the world's leading independent provider of Business Infrastructure Software featuring the webMethods product suite that provides an integrated platform for SOA, ESB & Integration, BPM and BAM. Our Global Consulting Services Department is seeking consultants for all of our practice groups to architect, develop, and deliver technical solutions to solve our clients’ most pressing business process challenges. Requirements: Bachelor’s Degree in Computer Science or a related field, 5+ years’ industry experience, exposure to a software development methodology, experience with webMethods, experience with three or more of the following areas: Java, C++, Object Oriented Programming, XML, RDBMS (any Oracle, Informix, DB2, SQL Server, Sybase). Send resumes to: fran.gerrard@softwareag.com
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> Free Live DMW Webinar On Hack Attacks and Cloud Security with Akamai


Online media and entertainment companies have become a key target with the rise of the hacktivist movement. Seeking to make political statements, hacktivists focus in on high-traffic or high-profile media sites, bent on embarrassing them by making their Web sites unavailable - or worse. Ensnared in this growing trend media, sites are often caught off guard in their ability to defend themselves against such attacks. Don't let that happen to you! When you register for this Digital Media Wire-hosted webinar, you will also receive a white paper on DDoS defense from Akamai entitled, “Leveraging Cloud Security to Weather Threatening Storms.” Sign Up Here: https://www4.gotomeeting.com/register/475021255
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> Just Released! SaaS Entrepreneur: Your Guide to Cloud Apps Success!


"SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business." SaaS Entrepreneur is divided into the following chapters - Foreword, Introduction, SaaS and the Power of Communities and Analytics, Marketing, Selling and Pricing Your SaaS System, Sales Organization and Compensation in SaaS, SaaS Business Metrics, Operations and Infrastructure in SaaS, Dvelopment and SaaS, Customer Service and SaaS, Professional Services in SaaS, Legal Issues, SLAs, Taxes and VAT in SaaS, International Markets and SaaS. Virtual DVD contains goals and success checklists with over 600 checklist item, videos, templates, sample docs and spreadsheets. Over 200 tables/figures. Purchase today for $49.99 at: http://www.softletter.com/SoftletterStore/tabid/249/p/saas-entrepreneur-the-definitive-guide-to-succeeding-in-your-cloud-application-business/Default.aspx Send inquiries rickchapman@softletter.com
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> A Mobile Development, UX/Design and Marketing Conference About Keeping Pace in the Tablet Era.

The race is on for tablet market supremacy as providers at all levels move at light speed to gain the upper edge. The only thing moving faster than the tablet industry is the demand markets are putting on the devices themselves. The post PC era is upon us and the tablet form factor is accelerating the shift faster than most would have predicted. Keeping up is critical. Getting left behind is a death sentence. Come hear from newly anointed pioneers and leave as one of them yourself. www.modevtablet.com
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> The Smarter Banking Choice for Growing Technology Companies.


Bridge Bank’s Technology Banking Division serves venture-backed and non venture-backed companies from inception to IPO. Bridge Bank's product offering includes growth capital, equipment and working capital credit facilities and treasury management solutions, along with a full line of international products and services and financing secured by domestic, government and foreign receivables. For details, visit www.bridgebank.com
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> Mid-Atlantic Marketing Summit – Oct. 18, 2012

Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications. This one-day conference, organized by Potomac Tech Wire and Capitol Communicator, will bring together 300+ executives from the marketing, advertising, technology and communications sectors to discuss major issues facing the industry. The themes will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, PR, and much more. 7:45 am – 6:00 pm. Oct. 18, 2012. Register at: http://mamsummit-baltimore-2012.eventbrite.com/
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> BA: Turn Sunshine into Savings -- Go Solar With Your Home or Office

Now the DC area can go solar without the high upfront cost of purchasing a solar system. Instead you simply pay for your solar power by the month -- just like your monthly utility bill -- only lower. We are the leading full service residential solar provider. When you decide to switch to solar, we take care of every step -- including engineering, financing, permits, installation and ongoing monitoring of your system performance. For more information click here
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>
Drive Sales - Advertise with Tech Wire - Special Summer Rates

According to a recently released study by eMarketer, online advertising is expected to generate $39.5 billion in sales this year…Increase your sales revenue. Advertise with the Tech Wire and enjoy special summer rates.
 http://www.bayareatechwire.com/Advertising_Info.html
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> Marketing Events Coordinator

Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751 
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> Senior Manager, eCommerce -- Redwood City, CA

The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP
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> Account Manager

Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you.
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> Sr. Financial Analyst

Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com
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> Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers

Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com


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