| ============================================ BAY AREA TECH WIRE -- Jan. 23, 2014 ============================================ To Subscribe: www.bayareatechwire.com o San Francisco-Based AdRoll Acquires Y Combinator-Backed userfox o San Francisco-Based ServiceSource Acquires Scout Analytics o Report: Google Led Tech Firms in 2013 Lobbying Spending o Software Developer Tops U.S. News "Best Jobs of 2014" List o AOL to Acquire Content Personalization Company Gravity o Briefly Noted: GlobalLogic, USA Today - Adobe, Varentec, Akros Silicon _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --Don't Quit Your Day Job to Become an Entrepreneur: You Can Do Both! --Digital Entertainment World: Register By 1/21 to Save $200 --14 Ideas for Marketing Your Business Online --Siteworx Complimentary Report: Best Practices: Digital Asset Management --Enterprise Connect – March 17-20, 2014 --Corporate Food-Service - Catering to Cafe Management --Investment Adviser Executive --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o San Francisco-Based AdRoll Acquires Y Combinator-Backed userfox San Francisco -- AdRoll, the San Francisco-based developer of an online ad retargeting platform, said on Thursday it has acquired userfox, a Y Combinator-backed startup that sends and manages marketing messages tailored to different users. Financial terms of the deal were not disclosed. Founded in 2012 by Peter Clark and Cesar Alaniz, San Francisco-based userfox is the developer of an email retention service that sends over 2 million emails a month for a variety of brands. AdRoll said the acquisition will help advertisers on its platform gather and execute on customer data from sources such as CRMs, email lists and mobile IDs. Clark, the CEO of userfox, will lead AdRoll's product efforts to integrate new data sources and partner with email providers. The acquisition is AdRoll's second, following the company's purchase of data analytics startup Bitdeli in 2013. http://www.adroll.com https://www.userfox.com/ http://finance.yahoo.com/news/adroll-announces-acquisition-y-combinator-120000554.html;_ylt=A0oG7nsNMeFS5j0AClNXNyoA;_ylu=X3oDMTE zZWI3djZiBHNlYwNzcgRwb3MDMQRjb2xvA2FjMgR2dGlkA1ZJUDM0M18x _____________________________________________ o San Francisco-Based ServiceSource Acquires Scout Analytics San Francisco -- ServiceSource, a San Francisco-based developer of tools designed to help clients manage recurring revenue, said it has acquired Issaquah, Wash.-based Scout Analytics, a provider of predictive analytics for subscription businesses. Financial terms of the deal were not disclosed. ServiceSource said the acquisition extends its reach into new markets, while increasing its footprint to $14 billion under management. "Scout Analytics significantly expands our reach into the fast-growing SaaS market, while creating new opportunities in B2B subscriptions for information services and digital media," said Mike Smerklo, the chairman and CEO of ServiceSource. http://www.servicesource.com/ http://www.scoutanalytics.com http://files.shareholder.com/downloads/ABEA-5LUUYL/2916144003x0x720329/75c253ec-3752-42bc-94be-9a56ebac4774/SREV_News_2014_1_22_General_Releases.pdf (PDF) _____________________________________________ o Report: Google Led Tech Firms in 2013 Lobbying Spending Mountain View, Calif. -- Google spent just over $14 million on lobbying efforts in Washington last year, tops among tech firms, according to record filed with the Clerk of the House this week and reported by public interest group Consumer Watchdog. The figure was actually down 15% from 2012, when the Mountain View-based company was the target of an antitrust investigation by the Federal Trade Commission (FTC). Still, it beat second-place Microsoft by $3.6 million, with IBM, Menlo Park-based Facebook and Redwood Shores-based Oracle rounding out the top five. A complete rundown is available at the link below. http://www.consumerwatchdog.org/newsrelease/google-leads-pack-10-tech-firms-pump-6115-million-2013-lobbying-efforts _____________________________________________ o AOL to Acquire Content Personalization Company Gravity Santa Monica, Calif. -- AOL said on Thursday it will pay $90.7 million to acquire Gravity, a Santa Monica-based developer of "interest graphs" that let publishers personalize content based on individuals' interests, preferences and habits. Under the deal, expected to close later this quarter, AOL will pay $83 million up front, as well as an additional $7.7 million over the next two years. Upon closing, the Gravity product and team will report to Luke Beatty, the head of product for AOL's Brand Group. AOL said it plans to integrate the company's technology to create more relevant content for individual consumers, advertisers and publisher partners. "The web is moving to the era of personal, and a personal web filter will reshape how consumers get information and services," said Tim Armstrong, the chairman and CEO of AOL. "Gravity is joining AOL to lead the personalization transformation of AOL's brands and platform partners." http://www.gravity.com/ http://corp.aol.com/2014/01/23/aol-makes-it-personal-with-agreement-to-acquire-gravity/ _____________________________________________ o Software Developer Tops U.S. News "Best Jobs of 2014" List Washington, DC -- U.S. News & World Report on Thursday released its "Best Jobs of 2014" rankings, which for the first time ever included a No. 1-ranked job that wasn't in the healthcare sector. Software developer jumped six slots from last year to claim the top spot, with the publication citing a combination of excellent job prospects, faster than average job growth, low unemployment rate and a good salary. Despite losing the top spot, health care jobs still dominate the overall rankings, which examined 100 jobs in category-specific lists. The complete rankings are available at the link below, which also includes information such as expected openings, advancement opportunities, career fulfillment and salary expectations. http://money.usnews.com/careers/best-jobs/rankings _____________________________________________ o Briefly Noted: (San Jose, Calif.) San Jose-based GlobalLogic, a provider of technology product development services, has named Vasu Sarangapani as the senior vice president and general manager of its communications business. Sarangapani previously spent 21 years at Wipro, where he was the vice president and global sales head for product engineering services across all industry domains. https://www.globallogic.com/ http://www.prnewswire.co.uk/news-releases/globallogic-expands-leadership-team-with-hire-of-vasu-sarangapani-241462181.html (San Jose, Calif.) USA Today said it will partner with San Jose-based Adobe to add a new layer of analytics to this year's Super Bowl Ad Meter, which rates the best and worst TV ads surrounding the event. The company's data will help determine which ads resonated best across a wide variety of demographic sets, including gender, age group, geography and household income. http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2014/releases /012214_ad_meter_adobe_partnership_release.html (San Jose, Calif.) San Jose-based Varentec, a developer of grid edge control technology for electric utilities, on Thursday named David Konye as its vice president of sales. Konye most recently was national sales director for Schneider Electric's electric utilities smart grid infrastructure business. http://varentec.com/ http://www.prnewswire.com/news-releases/industry-veteran-from-schnieder-electric-ge-siemens-to-lead-north-american-sales-for-varentec-241621531.html (Sunnyvale, Calif.) Sunnyvale-based Akros Silicon, a supplier of intelligent energy management chips, on Thursday named Chengping Wang as its senior director of operations. Wang previously spent 15 years at Maxim Integrated Products and Texas Instruments in a variety of test engineering and test development roles. http://www.akrossilicon.com =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > Don't Quit Your Day Job to Become an Entrepreneur: You Can (and Should) Do Both! 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