Mountain View, Calif. -- BloomReach, the Mountain View-based developer of a commerce personalization platform, said on Wednesday it has acquired Netherlands-based web content management company Hippo. Financial terms of the deal were not disclosed. Hippo's platform is designed to help businesses understand visitors to their websites, anonymous or known, allowing them to deliver the right content at the right time across any channel. Bloomreach said it plans to integrate Hippo's technology into its machine-learning engine, allowing it to create, build, personalize, market and measure digital experiences across verticals and geographies. "By joining [Hippo's] core content expertise and architectural flexibility with BloomReach's algorithmic superiority in commerce, we can build a single experience layer that powers any brand's digital experiences," said co-founder and CEO Raj De Datta. http://www.bloomreach.com http://www.prnewswire.co.uk/news-releases/bloomreach-acquires-hippo-to-build-first-open-and-intelligent-digital-experience-platform-598661751.html _____________________________________________
o Tenable Network Security Acquires San Francisco-Based FlawCheck
San Francisco -- Tenable Network Security, a Maryland-based developer of software designed to continuously monitor enterprise networks for vulnerabilities and threats, said on Wednesday it has acquired San Francisco-based FlawCheck, developer of a tool that scans container images for vulnerabilities, malware and other risks. Financial terms of the deal were not disclosed. The company said the acquisition will allow it to provide security for Docker containers and support modern DevOps processes. "FlawCheck is an amazing product that excels at detecting threats that otherwise would remain invisible, which is critical, because you can't remediate what you don't detect," said Tenable co-founder and CTO Renaud Deraison. "The unique capabilities… are a natural extension of the container security capabilities already available to Tenable customers." Tenable said it plans to bring a fully integrated product to market in 2017. http://tenable.com/flawcheck http://www.tenable.com/press-releases/tenable-network-security-acquires-container-security-company-flawcheck _____________________________________________
o S.F.-Based Parenting Tech Startup Winnie Raises $2.25 Million
San Francisco -- Winnie, a San Francisco-based parenting tech startup designed to help parents and caregivers find destinations for kids anywhere they go, said on Wednesday it has raised $2.25 million in a round of seed funding, led by Homebrew. BBG Ventures, Ludlow Ventures, Flight Ventures, Deep Fork Capital, KPCB, #Angels and several individuals also participated. Founded in January by Sara Mauskopf (formerly of Postmates, Twitter, YouTube and Google) and Anne Halsall (formerly of Quora, Inkling and Google), Winnie features a database of curated and crowdsourced information on over 1 million locations. The company's iOS app and website are designed to answer basic questions like "is there a changing table in the bathroom?" to more existential questions like "what should I do with my family this weekend?" "Very few tools exist to help people do this job better," said Mauskopf, who serves as CEO. "It was almost beyond belief to us that the tech community had yet to notice this opportunity, let alone seize it." http://winnielabs.com http://www.prnewswire.com/news-releases/woman-led-parenting-tech-startup-winnie-raises-225-million-in-seed-funding-300350788.html _____________________________________________
o Redwood City-Based Rocket Fuel Names Stephen Snyder as CFO
Redwood City, Calif. -- Rocket Fuel, the Redwood City-based developer of a programmatic marketing platform, has named Stephen Snyder as its new chief financial officer (CFO). He succeeds interim CFO Henrik Gerdes, who will resume his role as vice president, corporate controller and treasurer. Snyder most recently served as the CFO of Trilliant, and previously was the vice president of finance at Adobe Systems. Randy Wootton, the CEO of Rocket Fuel, said that Snyder's "experience and expertise will be invaluable… as we continue our transformation into a SaaS-based platform." https://rocketfuel.com/ http://www.businesswire.com/news/home/20161025006714/en/Rocket-Fuel-Names-Experienced-SaaS-Executive-Stephen _____________________________________________
o San Francisco-Based Demandbase Names Tony Russo as CFO
San Francisco -- Demandbase, the San Francisco-based developer of an account-based marketing platform, has named Tony Russo as its new chief financial officer (CFO). Russo previously served as the CFO of Moovweb and Efficient Frontier. "With Tony on board we will expand this business model to greater heights and continue to drive explosive growth with our recurring revenue," said founder and CEO Chris Golec. The news comes more than a year after Demandbase raised $30 million in a round of funding led by Sageview Capital. https://www.demandbase.com/ https://www.demandbase.com/press-release/demandbase-appoints-tony-russo-chief-financial-officer/ _____________________________________________ ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
> Unanet Lunch and Demonstration of Unanet Project Financials - November 2 at 11 AM!
If your project-driven business is still using disparate, legacy ERP software packages to manage service projects, this complimentary informational session is not to be missed. Enjoy lunch while you hear first-hand from Unanet customers who have chosen our affordable, scalable software to reduce administrative costs, lower risk, and support decision-making with real-time analytics, dashboards, and KPIs. See for yourself how you can foster successful project management ─ from bid-to-bill ─ and increase employee satisfaction and productivity through one easy-to-use, "live" system. Join us on Wednesday, November 2 at Il Fornaio in Burlingame. See details and register today at http://unanet.com/bayarea or contact Morgan Franklin at email@example.com
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(San Francisco) San Francisco-based integrated advertising agency Duncan/Channon said that it has rebranded, removing the slash from its name to become simply Duncan Channon, and retooled its leadership team. Founder and partner Robert Duncan is now chairman, founder and partner Parker Channon becomes the agency's first chief marketing officer (CMO) and Anne Elisco-Lemme now leads all creative work as the sole executive creative director. The agency also elevated Jamie Katz to director of account management and Rachel Hermansader to director of marketing and business development. http://www.duncanchannon.com/ http://www.businesswire.com/news/home/20161026005599/en/San-Francisco-Creative-Shop-Duncan-Channon-Rebrands
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> Unanet Lunch and Demonstration of Unanet Project Financials - November 2 at 11 AM!
If your project-driven business is still using disparate, legacy ERP software packages to manage service projects, this complimentary informational session is not to be missed. Enjoy lunch while you hear first-hand from Unanet customers who have chosen our affordable, scalable software to reduce administrative costs, lower risk, and support decision-making with real-time analytics, dashboards, and KPIs. See for yourself how you can foster successful project management -- from bid-to-bill -- and increase employee satisfaction and productivity through one easy-to-use, "live" system. Join us on Wednesday, November 2 at Il Fornaio in Burlingame. See details and register today at http://unanet.com/bayarea or contact Morgan Franklin at firstname.lastname@example.org _____________________________________________ > Campaigns & Marketing Summit - Dec. 1 - Washington, D.C.
The Campaigns & Marketing Summit on December 1 at the National Press Club brings together 300+ brand marketers, PR and advocacy professionals, and political campaign strategists to discuss their common tactics, strategies, tools and platforms. It is the only conference to bring together both brand and political marketers. This unique fusion in both speakers and attendees produces fresh insights and empowers attendees to push the boundaries of what's possible in their own fields. One thing you're guaranteed to take away from CAM Summit: actionable strategies and tactics that set you apart from peers. www.camsummitdc.com _____________________________________________
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