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BAY AREA TECH WIRE -- Nov. 14, 2016
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Campaigns & Marketing Summit - Washington, D.C. - Dec. 1
http://www.camsummitdc.org
o Oakland-Based Roofstock Raises $20 Million in Second Round
o San Ramon-Based GE Digital to Acquire Pleasanton's ServiceMax
o San Francisco-Based Frankly Files to Raise Up to $10 Million in IPO
o San Francisco-Based Splunk Names Marketing and Product Chiefs
o Survey: Facebook Usage Growing, Other Social Media Sites Stagnant
> Campaigns & Marketing Summit - Washington, D.C. - Dec. 1
o Briefly Noted: Simplilearn, NerdWallet
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> Job/Event/Marketplace Classified Listings (Full Listings Below Stories)
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--Campaigns & Marketing Summit - Dec. 1 - Washington, D.C.
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o Oakland-Based Roofstock Raises $20 Million in Second Round
Oakland - Roofstock, the Oakland-based developer of an online marketplace and transaction platform for the single-family rental sector, said on Monday it has raised $20 million in its second round of funding, led by Lightspeed Venture Partners. Previous backers Khosla Ventures, Bain Capital Ventures, Nyca Partners, QED Investors and SV Angel also took part in the round, which increased the company's total funding to $33.25 million since its founding last year. Roofstock has developed a proprietary marketplace for investors to find, evaluate and invest in single-family rentals online. Since its public launch in March, the company has expanded to serve 10 markets. "The response to the Roofstock marketplace since our public launch earlier this year has been extremely encouraging," said co-founder and CEO Gary Beasley. "The levels of demand and engagement we are seeing from investors… highlights the fact that people are looking for a better way to invest in real estate."
http://www.roofstock.com/
http://www.businesswire.com/news/home/20161114005484/en/Real-Estate-Marketplace-Roofstock-Raises-20m-Series
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o San Ramon-Based GE Digital to Acquire Pleasanton's ServiceMax
San Ramon, Calif. -- GE Digital, the San Ramon-based industrial Internet arm of GE, said on Monday it will acquire Pleasanton-based ServiceMax, a developer of cloud-based field service management tools, in a deal valued at $915 million. GE said it plans to leverage ServiceMax's technology to bolster its Predix platform with additional industrial applications focused on service delivery. "This acquisition builds upon our ongoing efforts to enhance our overall technology stack around the Predix platform and advance our Industrial Internet vision," said Bill Ruh, the CEO of GE Digital. The deal is expected to close in January.
http://www.ge.com/digital
http://www.servicemax.com
https://www.genewsroom.com/press-releases/ge-digital-acquires-servicemax-extend-predix-and-analytics-across-field-service
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o San Francisco-Based Frankly Files to Raise Up to $10 Million in IPO
San Francisco -- Frankly, the San Francisco-based developer of software designed to help traditional TV broadcasters distribute content in digital formats on connected devices, on Monday filed with the Securities and Exchange Commission (SEC) to raise up to $10 million in its U.S. initial public offering (IPO). The company, which already is listed on the Toronto Stock Exchange, hasn't disclosed specific details of the offering, such as the number of shares to be sold or their expected price range. It plans to list its shares on the Nasdaq Capital Market under the symbol "FKLY." The company's platform is used by clients such as NBC, ABC, CBS and FOX affiliates, to reach nearly 80 million monthly users.
http://franklyinc.com/
http://franklyinc.com/press/1114-frankly-files-form-s-1-registration-statement/
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o San Francisco-Based Splunk Names Marketing and Product Chiefs
San Francisco -- Splunk, the San Francisco-based developer of a software platform for real-time operational intelligence, on Monday named Brian Goldfarb as its chief marketing officer (CMO) and Richard Campione as its chief product officer. Goldfarb previously served as the senior vice president of marketing for Salesforce's Platform division, and earlier was CMO of the Google Cloud Platform. He succeeds Steve Sommer, who is retiring following eight years in the role. Campione, meanwhile, was the president and CEO of Findly, and earlier was president of the cloud and business intelligence division at ServiceSource.
https://www.splunk.com/en_us/newsroom/press-releases/2016/splunk-appoints-brian-goldfarb-as-chief-marketing-officer.html
https://www.splunk.com/en_us/newsroom/press-releases/2016/splunk-appoints-richard-campione-as-chief-product-officer.html
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o Survey: Facebook Usage Growing, Other Social Media Sites Stagnant
Washington, DC -- Nearly eight in 10 online Americans now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%), according to a new survey from the Pew Research Center. The share who say they use Facebook has increased 7% since 2015, thanks in part to the growing number of older adults who are joining the site. The number of users on Twitter, Pinterest, Instagram and LinkedIn, however, has remained largely the same over the past year. Pew also said that roughly three-quarters of Facebook users (76%) visit the site daily, compared to 51% of Instagram users, 42% of Twitter users, 25% of Pinterest users and 18% of LinkedIn users. The complete report is available at the link below.
http://www.pewinternet.org/2016/11/11/social-media-update-2016/?utm_source=AdaptiveMailer&utm_medium=email&utm_campaign=11-11-2016%20Social%20Media%20Update&org=982&lvl=100&ite=503&lea=91071&ctr=0&par=1&trk=
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o Briefly Noted:
(San Francisco) Simplilearn, an India-based provider of professional certification training, on Monday named Mark Moran as its chief marketing officer (CMO). Moran, who previously headed marketing at Ebates and held executive positions with RealPage and Wells Fargo, will be based out of the company's U.S. headquarters in San Francisco.
https://www.simplilearn.com/
http://www.businesswire.com/news/home/20161114005500/en/Simplilearn-Strengthens-Global-Leadership-Team-CMO-Appointment
(San Francisco) San Francisco-based NerdWallet, a provider of personal finance tools and information, on Monday named Tapan Bhat as its inaugural chief product officer. Bhat most recently was the chief product officer at Realtor.com, and earlier held the same title at Lithium Technologies.
http://www.nerdwallet.com
http://www.prnewswire.com/news-releases/tapan-bhat-joins-nerdwallet-as-first-chief-product-officer-300360859.html
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> Campaigns & Marketing Summit - Dec. 1 - Washington, D.C.
The Campaigns & Marketing Summit on December 1 at the National Press Club brings together 300+ brand marketers, PR and advocacy professionals, and political campaign strategists to discuss their common tactics, strategies, tools and platforms. It is the only conference to bring together both brand and political marketers. This unique fusion in both speakers and attendees produces fresh insights and empowers attendees to push the boundaries of what's possible in their own fields. One thing you're guaranteed to take away from CAM Summit: actionable strategies and tactics that set you apart from peers. www.camsummitdc.com
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