Tuesday, September 5, 2017

Bay Area Tech Wire - Sept. 5

BAY AREA TECH WIRE -- Sept. 5, 2017
Inbox Summit East - Sept. 29 - DC

San Francisco-Based RhythmOne to Acquire Redwood City's YuMe
o Los Gatos-Based Roku Files to Raise Up to $100 Million in IPO
Pleasanton-Based Ellie Mae to Acquire Velocify
o Lenovo Settles FTC Charges Over Preinstalled Ad Software on Laptops
o U.S. Information Technology Sector Records Solid Job Growth in August
Inbox Summit East - Sept. 29 - DC
o Briefly Noted:
eCurrency Mint, Drake Star Partners, Sojern

> Job/Event/Marketplace Classified Listings (Full Listings Below Stories)

Inbox Summit East - Sept. 29 - DC
--Mid-Atlantic Marketing Summit - Baltimore - Sept 15

Full Job, Event, Marketplace and Services Descriptions Below in Classified Ad Section

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o San Francisco-Based RhythmOne to Acquire Redwood City's YuMe

San Francisco -- RhythmOne, a San Francisco-based digital media company that aims to connect online audiences with brands through premium content, said on Tuesday it will pay approximately $185 million to acquire Redwood City-based YuMe, a developer of video advertising software and technologies. Under the deal, expected to close by the end of March, YuMe shareholders will receive $1.70 a share in cash and 7.325 shares of RhythmOne stock. RhythmOne said the acquisition will combine demand-side and supply-side strengths in the fast-growing segments of mobile, video, connected TV and programmatic trading. "Acquiring YuMe accelerates RhythmOne's strategy to build a unified programmatic platform with unique audiences of differentiated quality at scale," said CEO Ted Hastings. "RhythmOne gains access to premium video supply including emerging, high-value connected TV inventory, unique customer insights, cross-screen targeting technology and established demand relationships." Hastings will continue in his role as president and CEO of the combined company, while YuMe's chairman, Eric Singer, will retain hat title at RhythmOne.

o Los Gatos-Based Roku Files to Raise Up to $100 Million in IPO

Los Gatos, Calif. -- Roku, the Los Gatos-based developer of streaming TV platform, said it plans to raise up to $100 million in its initial public offering (IPO), with Morgan Stanley and Citigroup serving as lead underwriters. The company has not disclosed details of the offering, such as the number of shares to be sold or their expected price range. It plans to list its shares on the Nasdaq Global Select Market under the symbol "ROKU." As of June 30, Roku had 15.1 million active accounts.

o Pleasanton-Based Ellie Mae to Acquire Velocify

Pleasanton, Calif. -- Ellie Mae, the Pleasanton-based developer of a cloud-based platform for the mortgage finance industry, said it will pay $128 million in cash to acquire El Segundo-based Velocify, developer of a sales acceleration platform. The deal is expected to close by year's end. "The acquisition will enable us to provide the first combined solution that helps lenders turn consumer interest into applications," said CEO Jonathan Corr. Velocify's lead management tools are designed to help sales teams drive more rapid lead response, improve productivity and offer actionable selling insights.

Lenovo Settles FTC Charges Over Preinstalled Ad Software on Laptops

Washington, DC -- Lenovo, one of the world's largest computer manufacturers, has settled charges from the Federal Trade Commission (FTC) and 32 state attorneys general that it pre-loaded software on hundreds of thousands of laptops that compromised the security of users in order to deliver ads. In its complaint, the FTC alleged that Lenovo began selling laptops in mid-2014 that came with a preinstalled software program called VisualDiscovery, which interfered with how a user's browser interacted with websites. VisualDiscovery, developed by a company called Superfish, delivered pop-up ads from the company's retail partners whenever a user's cursor hovered over a similar looking product on a website. "Lenovo compromised consumers' privacy when it preloaded software that could access consumers' sensitive information without adequate notice or consent to its use," said Maureen Ohlhausenrhe, acting FTC chairman. "This conduct is even more serious because the software compromised online security protections that consumers rely on." As part of the settlement, Lenovo is prohibited from misrepresenting any features of software preloaded on laptops, and must also get consumers' consent before pre-installing this type of software. In addition, the company for 20 years will be required to implement a comprehensive software security program for most consumer software preloaded on its laptops.

o U.S. Information Technology Sector Records Solid Job Growth in August

Downers Grove, Ill. -- Continued market demand for cloud-based technology services and a strong showing in tech manufacturing combined in August to deliver another solid month of employment growth for the U.S. information technology sector, according to a new report by CompTIA. The IT sector added an estimated 10,300 new jobs in August, led by the addition of 8,000 positions in the IT and software services category. The monthly report analyzes IT-specific jobs data from the latest Bureau of Labor Statistics "Employment Situation" report. The IT and software services category has expanded by more than 106,000 new jobs so far this year. "IT services have powered tech sector job growth all year," said Tim Herbert, the senior vice president, research and market intelligence at CompTIA. "All signs point to this trend continuing through year's end. The question is whether gains in IT and software services, along with contributions from tech manufacturing and data services, will offset losses in telecom to achieve projected net job growth on the year." The full report is at the link below.

o Briefly Noted:

(Oakland) Oakland-based eCurrency Mint, a developer of technology that enables central banks to issue a digital fiat currency, has named Stefan Carlsson as its chief financial officer (CFO) and Mitch Cohen as its chief security officer (CSO). Carlsson joined eCurrency in Jan. 2016 as director of markets focused on Southeast Asia, and Cohen has been a longtime advisor to the company.

(San Francisco) Technology, media and communications investment bank Drake Star Partners said it has opened a new office in San Francisco. The company has named Mark Bradt as its first partner based in the Bay Area. Bradt previously served as a director in Houlihan Lokey's TMT (technology) investment banking practice, based in San Francisco office.

(San Francisco) San Francisco-based Sojern, a developer of technology that powers real-time advertising for travel brands, on Tuesday named Paul Huie as its general counsel and senior vice president of corporate development. Huie, previously the founding general counsel at Criteo, will oversee legal, data privacy and M&A initiatives to help the company's global market expansion.

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> Inbox Summit East - Sept. 29 - Washington, DC

Inbox Summit East is a one-day conference that puts a spotlight on the latest and most effective techniques for email marketing. With dozens of panels, presentations and networking opportunities, the summit in Washington, D.C. will take a deep dive into current developments in email marketing and email strategy. Topics will include: Email Deliverability Issues, Current Email Metrics, Integrating Email With Social and Mobile Platforms, Email Content, List Building and Maintenance, Personalized and Customer Centric Email, and the Future of Email.


> Mid-Atlantic Marketing Summit - Baltimore - Sept. 15

The Mid-Atlantic Marketing Summit: Baltimore will be held on Sept. 15 at Pier 5 Hotel in Baltimore. Now in its sixth year, the annual summit has become the "must-attend" marketing event for the Mid-Atlantic region and beyond. The summit brings together 300+ CMOs, Senior Marketers, Agency Professionals and Technology Executives from throughout the Mid-Atlantic area. The event features dozens of case studies, keynotes, and presentations on the most important issues facing marketers in 2018.


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