Bay Area Tech Wire -- March 1

============================================ BAY AREA TECH WIRE -- March 1, 2012 ============================================ To Subscribe: www.bayareatechwire.com o San Jose-Based VeriFone Acquires LIFT Retail Marketing Technology o Steve Jobs Among 10 Inductees to National Inventors Hall of Fame o Omidyar Network Invests in Mobile Transactions International o San Mateo-Based Xpert Financial Names Jim Anderson as President o Sunnyvale-Based PMC-Sierra Acquires Technology from Maxim o Briefly Noted: Lithium Technologies, Zettaset, Perfect World Entertainment _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Best Practices for Converting Visitors to Your Website to Customers --SF ADDY Awards Presentation & Gala – March 7, 2012 --Access to Capital for Women Business Owners - March 8, 2012 --Mid-Atlantic Marketing Summit - April 20, 2012 --How to Understand the Digital Differences to Succeed in Business --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o San Jose-Based VeriFone Acquires LIFT Retail Marketing Technology San Jose, Calif. -- VeriFone Systems, a San Jose-based developer of electronic payment systems, said on Thursday it has acquired Atlanta-based LIFT Retail Marketing Technology, developer of a digital marketing system designed to increase sales for convenience stores. Financial terms of the deal were not disclosed. LIFT is the maker of the LIFT Station, a network-connected digital marketing hub that integrates with point-of-sale systems in the convenience store and petroleum retailing market. The system is designed to personalize the experience for each shopper by presenting relevant digital ads on a touchscreen display, while also engaging cashiers with a friendly sales script. Jennifer Miles, VeriFone's executive vice president of North America, said the acquisition "extends our digital media reach into the convenience store environment." http://www.verifone.com  http://www.liftrmt.com  http://www.verifone.com/2012/verifone-extends-convenience-store-digital-media-reach-with-lift-retail-acquisition.aspx  _____________________________________________ o Steve Jobs Among 10 Inductees to National Inventors Hall of Fame Cupertino, Calif. -- Steve Jobs, the iconic co-founder of Cupertino-based Apple, has been selected as one of 10 inductees to the 2012 class of the National Inventors Hall of Fame, housed on the campus of the U.S. Patent and Trademark Office. Jobs, who died in October at the age of 56, also co-founded Pixar, was named on over 300 patents, and is credited with revolutionizing industries such as personal computing, mobile phones and animated movies. Other members of the class include Lubomyr Romankiw and David Thompson, IBM researchers who invented the first practical magnetic thin-film storage heads; and Gary Starkweather, inventor of the laser printer for Xerox. A complete list is available at the link below. The induction ceremony will take place May 2 at the historic Patent Office Building, now the Smithsonian American Art Museum and the National Portrait Gallery, in Washington, DC. http://www.invent.org/2012induction/   _____________________________________________ o Omidyar Network Invests in Mobile Transactions International Redwood City, Calif. -- Omidyar Network, the Redwood City-based philanthropic investment firm created by eBay founder Pierre Omidyar and his wife Pam, said on Thursday it has teamed with Boston-based ACCION International to invest $3.2 million in Zambia-based Mobile Transactions International. The round also included $500,000 in converted debt funding from Mennonite Economic Development Associates. Mobile Transactions International leverages mobile technology and an agent network to enable financial transactions across the Zambian economy. "Omidyar Network believes that Mobile Transactions demonstrates the potential of a `cashless Africa' to transform the way people and organizations transact in emerging markets," said Arjuna Costa, Omidyar's director of investments. http://www.omidyar.com  http://www.mtzl.net  http://www.omidyar.com/about_us/news/2012/02/29/omidyar-network-and-accion-invest-us-32-million-mobile-transactions-interna  _____________________________________________ o San Mateo-Based Xpert Financial Names Jim Anderson as President San Mateo, Calif. -- Xpert Financial, the San Mateo-based developer of an electronic trading platform used by private companies to raise capital, manage secondary liquidity and conduct investor relations, on Thursday named Jim Anderson as its new president and COO. Anderson comes from Silicon Valley Bank, where he founded and served as the president of SVB Analytics. Anderson also previously served as the president of eProsper. Xpert Financial's platform, called Xpert ATS, is designed to help private companies connect with hundreds of funds and individuals to raise capital and facilitate liquidity for shareholders. http://www.xpertfinancial.com  http://www.businesswire.com/news/home/20120301005546/en/Xpert-Financial-Appoints-President-COO  _____________________________________________ o Sunnyvale-Based PMC-Sierra Acquires Technology from Maxim Sunnyvale, Calif. -- PMC-Sierra, a Sunnyvale-based developer of semiconductors for storage, optical and mobile networks, said it has acquired 12GB/s SAS expander technology from Colorado-based Maxim Integrated Product. Financial terms of the deal were not disclosed. "The acquisition… allows PMC to strengthen our relationships with tier-one server OEMs and provides future growth opportunities in this market segment," said Greg Lang, PMC’s president and CEO. http://www.maxim-ic.com  http://pmcs.com/  http://investor.pmcs.com/phoenix.zhtml?c=74533&p=irol-newsCorporateArticle&ID=1667545&highlight=  _____________________________________________ o Briefly Noted: (Emeryville, Calif.) Emeryville-based Lithium Technologies, a developer of software that lets businesses create their own social networks and online communities, said on Thursday it has opened a new office in Paris to expand its presence in the European market. The news comes two months after the company raised $53.4 million in its fourth round of funding, led by New Enterprise Associates (NEA). Lithium also has European offices in London and Zurich. http://www.lithium.com/who-we-are/events/press-releases/2012/lithium-technologies-expands-emea-operations-with-paris-office  (Mountain View, Calif.) Mountain View-based Zettaset, a developer of open source data analytics tools, on Thursday named Timothy Straight as its vice president of sales and business development. Straight was most recently a vice president at Looxcie, and previously was the vice president of sales and operations at AirMagnet. http://www.zettaset.com/pages/zettaset-names-timothy-straight-vice-president-of-sales-and-business-development/ (Foster City, Calif.) Foster City-based Perfect World Entertainment, a publisher of online games and provider of online game services, on Thursday named John Young as its vice president of business development and corporate communications. Young previously headed the publishing and revenue design functions at Gazillion Entertainment. Perfect World Entertainment currently boasts a roster of 10 online free-to-play games. http://www.perfectworld.com/  http://www.businesswire.com/news/home/20120301005580/en/Perfect-World-Entertainment-Taps-John-Young-Lead  =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751  ____________________________________________ > Senior Manager, eCommerce – Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ > Best Practices for Converting Visitors to Your Website to Customers More than just improving your website, this NEW series is a must for any business that wants to improve their existing site or to design a new and effective web presence. March 8 (Part 2): What to do and how to structure your web content (conversions, web design, landing pages, web marketing and sales, intermediate steps…). Presented by the Silicon Valley Small Business Development Center. Thursday March 8, 2012. 6-9pm. $35 online; $45 at door, check or cash only Register at: http://svsbdctraining.eventbrite.com/ More info at http://svsbdc.org ____________________________________________ > SF ADDY Awards Presentation & Gala – March 7, 2012 The Premiere creative advertising event in northern California held at SFMOMA with over 200 ad agency, creative shops and clients Celebrating Creativity with a cocktail reception at 6 p.m. and Awards ceremony at 7 p.m. including "Ad Person of the Year" honors to Bob Hoffman, CEO, Hoffman/Lewis. All entries in SF ADDYs will be on display as well as Student ADDY entries. Hosted by Greater San Francisco Ad Club & AD2SF. This the event to be seen at if you're are involved in the SF advertising community. Go to www.gsfac.org for more information. March 7, 2012. 6-9 pm. Location: San Francisco Museum of Modern Art. $90 for members, $120. for non-members, special rates for Students ____________________________________________ > Access to Capital for Women Business Owners - March 8, 2012 Women-owned businesses generate $3 trillion in revenue each year in the U.S., yet gaining access to capital is still one of the major challenges facing female entrepreneurs. We want to change that. Would you like to secure financial resources you need to start a new business or grow an existing one? Join Judith Goldkrand, Senior Vice President, Wells Fargo Bank as she moderates this interactive panel discussion where top, women executives share how and where Women Business Owners can get the capital they need to start or expand their business. $50 - member (in advance), $60 - non-member (in advance) Thursday, March 08, 2012. 5:30 pm - 8:00 pm. Galleria Park Hotel. More info at: http://nawbo-sfba.org/ Send inquiries to Ann Singer -info@nawbo-sfba.org or call 415-333-2130. ____________________________________________ > Mid-Atlantic Marketing Summit - April 20, 2012 This year's Mid-Atlantic Marketing Summit will include over 12 panel discussion, various research presentations, networking opportunities and keynotes. The event is a co-production between Potomac Tech Wire and the Capitol Communicator, two of the leading newsletters covering the technology, marketing and communications industries in the area. Panel topics include: Analytics and Metrics: Major Marketing Trends; CMO Roundtable: Current State of Marketing; Mobile Marketing: Beyond The Hype and much more. The event will be held from 8:00 am - 5:00 pm on April 20 at the state-of-the-art Gannett Headquarters in McLean, Va. For more information, go to: www.mamsummit.com  ____________________________________________ > Generation Gaps: How to Understand the Digital Differences to Succeed in Business Facebook, smartphones, up-to-the-minute updates of what you ate for lunch – where do we begin? In the last decade, digital technologies have taken our personal and professional worlds by storm. One generation in particular – the twenty-something “digital natives” – have made this type of communication the norm and have forced the rest of the world to pay attention. In her article, The Digital Native: Five Things to Know About This Generation to Succeed in Business, Michelle Manfy investigates ways to embrace the capabilities of this generation and utilize this digital culture. To better understand how to communicate with your workforce, and most importantly, your consumer, click here (link to white paper). And don’t miss the Age Wave Conference, coming MONTH DAY, presented by the Fairfax County Economic Development Authority to explore how businesses are changing to keep older employees at work and changing products for a graying population. http://www.fairfaxcountyeda.org/bay-area-tech-wire ____________________________________________ > Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com =================================================== Subscribe to other newsletters from Tech Wire Media Group: Potomac Tech Wire: http://www.potomactechwire.com Bay Area Tech Wire: http://www.bayareatechwire.com New England Tech Wire: http://www.newenglandtechwire.com Digital Media Wire: http://www.digitalmediawire.com Advertising: If you are interested in advertising in our newsletters, call Parul Nath at 1-301-656-0057 xt 1102 or send email to parul@techwiremedia.com News tips, press releases. Send email to: editorial@bayareatechwire.com Tech Wire Mailing Address: 325 Pennsylvania Ave. SE Suite 250 Washington, DC 20003 Copyright: CapWire Inc. 2012

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