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BAY AREA TECH WIRE -- March 12, 2012
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Sponsored By: Fairfax County Economic Development Authority
http://www.fairfaxcountyeda.org/bay-area-tech-wire
o Palo Alto-Based Jiff Raises $7.5 Million, Names First CEO
o Reports: CNN on Verge of Deal for Social Media News Site Mashable
o White House Names Todd Park as New Federal CTO
o Fremont-Based WaferGen Names Ivan Trifunovich as President and CEO
o Campbell-based iWatt Opens Two Chip Design Centers in China
> How to Understand the Digital Differences to Succeed in Business
o Briefly Noted: JackBe, T.Y. Lin International
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> Job/Event/Marketplace Classified Listings (Full Listings Below Stories)
--Navigating the Challenges of the New Workforce
--SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th
--Marketing Events Coordinator
--Senior Manager, eCommerce – Redwood City, CA
--Account Manager
--Sr. Financial Analyst
--Best Practices for Converting Visitors to Your Website to Customers
--SF ADDY Awards Presentation & Gala – March 7, 2012
--Access to Capital for Women Business Owners - March 8, 2012
--Mid-Atlantic Marketing Summit - April 20, 2012
--How to Understand the Digital Differences to Succeed in Business
--Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers
Ad Descriptions Below Briefly Noted Section
Post Job/Event/Marketplace ad: http://www.bayareatechwire.com
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o Palo Alto-Based Jiff Raises $7.5 Million, Names First CEO
Palo Alto, Calif. -- Jiff, the Palo Alto-based developer of a HIPAA-compliant private healthcare social network and digital health apps platform, said on Monday it has raised $7.5 million in its first round of funding, led by Aeris Capital. Seed investor Aberdare Ventures also participated. The company also named healthcare technology veteran Derek Newell as its first CEO. Newell most recently served as the president and CEO of Robert Bosch Healthcare, and previously was the CEO of Health Hero Networks. Jiff said it will use the financing to deploy its healthcare social network, as well as develop apps that connect payors, providers and consumers.
https://www.jiff.com/
http://www.marketwatch.com/story/jiff-inc-closes-75-million-series-a-financing-round-and-appoints-ceo-2012-03-12
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o Reports: CNN on Verge of Deal for Social Media News Site Mashable
San Francisco -- Cable network CNN appears on the verge of acquiring popular social media news site Mashable, according to several media reports. The deal -- which would be the largest in the network's history -- is believed to be worth more than $200 million, and could be announced as soon as Tuesday, Reuters reported. Neither company has confirmed the reports. Launched by Pete Cashmore in 2005, Mashable primarily focuses on social media news, but also covers a range of other technology topics. The site, which is based in New York with offices in San Francisco, claims 20 million unique monthly visitors and 4 million social media followers. CNN last fall also acquired Zite, developer of an iPad app for personalized news content.
http://mashable.com/
http://finance.yahoo.com/news/cnn-talks-buy-social-media-140332014.html
http://www.cnbc.com/id/46703832?__source=yahoo|headline|quote|text|&par=yahoo
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o White House Names Todd Park as New Federal CTO
Washington, DC -- Filling a void created by last month's departure of Aneesh Chopra, President Obama has named Todd Park as the nation's new CTO. Park since 2009 has served as CTO of the Department of Health and Human Services (HHS), where he was originally hired as an entrepreneur-in-residence. White at HHS, Park helped create HealthCare.gov, a site providing consumers with choices of available health insurance plans by zip code, and the Health Data Initiative, which makes vast amounts of HHS information available through Health.Data.gov. "Todd Park has demonstrated a remarkable talent for enlisting innovative technologies to modernize government, reduce waste and make government information more accessible to the public," said Obama. "In his new position he will bring those skills to the entire Federal enterprise." Chopra, who in 2009 became the nation's inaugural CTO, announced his resignation in January and reportedly is contemplating a run for Virginia lieutenant governor.
http://www.whitehouse.gov/the-press-office/2012/03/09/white-house-announces-new-chief-technology-officer
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o Fremont-Based WaferGen Names Ivan Trifunovich as President and CEO
Fremont, Calif. -- WaferGen Biosystems, a Fremont-based developer of genomic analysis systems, on Monday named Ivan Trifunovich as its president and CEO. With the hire, the company said its office of the president no longer will act as principal executive officer. Mona Chadha will continue COO and executive vice president of marketing and business development, and Don Huffman will continue as CFO. Trifunovich is the executive chairman, president and CEO of Helicos Biosciences, roles he will maintain, and previously was the senior vice president of Third Wave Technologies. WaferGen said its SmartChip System is designed to profile and validate gene expression patterns (biomarkers) on a single platform.
http://www.wafergen.com
http://www.prnewswire.com/news-releases/wafergen-appoints-ivan-trifunovich-president-ceo-and-director-142302065.html
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o Campbell-based iWatt Opens Two Chip Design Centers in China
Campbell, Calif. -- iWatt, a Campbell-based developer of integrated circuits used in power supplies, said on Monday it has opened two new chip design centers in Beijing and Tianjin, China. The company, which in 2010 also opened an engineering center in the country, said it has acquired an existing engineering group in China to staff the facilities. iWatt said the moves will help it to better support a growing number of Asian manufacturers designing solid-state lighting, and cell phone and tablet PC power adapters.
http://www.iwatt.com
http://www.iwatt.com/PR031212.php
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Generation Gaps: How to Understand the Digital Differences to Succeed in Business
Facebook, smartphones, up-to-the-minute updates of what you ate for lunch – where do we begin? In the last decade, digital technologies have taken our personal and professional worlds by storm. One generation in particular – the twenty-something “digital natives” – have made this type of communication the norm and have forced the rest of the world to pay attention. In her article, The Digital Native: Five Things to Know About This Generation to Succeed in Business, Michelle Manfy investigates ways to embrace the capabilities of this generation and utilize this digital culture. To better understand how to communicate with your workforce, and most importantly, your consumer, click here (link to white paper). And don’t miss the Age Wave Conference, coming MONTH DAY, presented by the Fairfax County Economic Development Authority to explore how businesses are changing to keep older employees at work and changing products for a graying population.
http://www.fairfaxcountyeda.org/bay-area-tech-wire
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o Briefly Noted:
(Fremont, Calif.) JackBe, a Maryland-based developer of business intelligence tools designed to bring live information to corporate users, with R&D facilities in Fremont, has named Stacy McDowell as its worldwide vice president of sales and Elizabeth Edwards as its CMO. McDowell most recently was the vice president of sales at QlikTech, while Edwards was the vice president of global field marketing at Metastorm (now OpenText).
http://www.jackbe.com/news_events/jb_press_release_031212.php
(San Francisco) San Francisco-based infrastructure consulting firm T.Y. Lin International on Monday named Russell Tripp as its chief airfield engineer, responsible for overseeing the planning, design and construction management of aviation infrastructure and facilities projects. Tripp has more than 40 years of experience in civil engineering, working primarily on aviation projects with consultants, contractors and the FAA.
http://www.tylin.com
http://www.businesswire.com/news/home/20120312005324/en/T.Y.-Lin-International-Hires-Russell-E.-Tripp
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Job/Event/Marketplace Listings:
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To Post in Job/Event/Marketplace: http://www.bayareatechwire.com
6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300
> Generational Competition: How To Navigate the Challenges of the New Workforce
Job creation and the ever-changing American workforce are some of the hottest topics of this year’s presidential campaign. While these conversations may be geared more to one generation or another, one thing is certain: no matter what age or generation segment, people are entering the workforce with new obstacles to overcome. In this article, Jim Finkelstein explores different challenges, such as underemployment that make certain age groups evaluate their motives for entering, or even re-entering, today’s complicated workforce. Interested in more information on this topic? Please mark your calendars to attend Fairfax County Economic Development Authority’s Age Wave Conference on MONTH DAY. This conference will explore how businesses and employees are adapting to the changing needs of the growing, aging population. http://www.fairfaxcountyeda.org/bay-area-tech-wire
____________________________________________ > SkySQL & MariaDB Solutions Day for the MySQL Database - April 13th, Santa Clara
Receive FREE, hands-on training and consulting on MySQL database solutions from the experts at SkySQL, MariaDB, Calpont, Continuent, ScaleDB, Severalnines, Sphinx, and Webyog, among others. As well, join industry visionaries, including Monty Widenius and David Axmark, the original authors of the MySQL database, as they share their insights on current and future trends pertaining to the world's most popular database. A complimentary luncheon will be served, and a free Biergarten will follow the final keynote. Register now at http://www.skysql.com/mysql-solutions-day
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> Marketing Events Coordinator
Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751
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> Senior Manager, eCommerce -- Redwood City, CA
The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP
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> Account Manager
Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you.
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> Sr. Financial Analyst
Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com
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> Best Practices for Converting Visitors to Your Website to Customers
More than just improving your website, this NEW series is a must for any business that wants to improve their existing site or to design a new and effective web presence. March 8 (Part 2): What to do and how to structure your web content (conversions, web design, landing pages, web marketing and sales, intermediate steps…). Presented by the Silicon Valley Small Business Development Center. Thursday March 8, 2012. 6-9pm. $35 online; $45 at door, check or cash only Register at: http://svsbdctraining.eventbrite.com/ More info at http://svsbdc.org
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> SF ADDY Awards Presentation & Gala – March 7, 2012
The Premiere creative advertising event in northern California held at SFMOMA with over 200 ad agency, creative shops and clients Celebrating Creativity with a cocktail reception at 6 p.m. and Awards ceremony at 7 p.m. including "Ad Person of the Year" honors to Bob Hoffman, CEO, Hoffman/Lewis. All entries in SF ADDYs will be on display as well as Student ADDY entries. Hosted by Greater San Francisco Ad Club & AD2SF. This the event to be seen at if you're are involved in the SF advertising community. Go to www.gsfac.org for more information. March 7, 2012. 6-9 pm. Location: San Francisco Museum of Modern Art. $90 for members, $120. for non-members, special rates for Students
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> Access to Capital for Women Business Owners - March 8, 2012
Women-owned businesses generate $3 trillion in revenue each year in the U.S., yet gaining access to capital is still one of the major challenges facing female entrepreneurs. We want to change that. Would you like to secure financial resources you need to start a new business or grow an existing one? Join Judith Goldkrand, Senior Vice President, Wells Fargo Bank as she moderates this interactive panel discussion where top, women executives share how and where Women Business Owners can get the capital they need to start or expand their business. $50 - member (in advance), $60 - non-member (in advance) Thursday, March 08, 2012. 5:30 pm - 8:00 pm. Galleria Park Hotel. More info at: http://nawbo-sfba.org/ Send inquiries to Ann Singer -info@nawbo-sfba.org or call 415-333-2130.
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> Mid-Atlantic Marketing Summit - April 20, 2012
This year's Mid-Atlantic Marketing Summit will include over 12 panel discussion, various research presentations, networking opportunities and keynotes. The event is a co-production between Potomac Tech Wire and the Capitol Communicator, two of the leading newsletters covering the technology, marketing and communications industries in the area. Panel topics include: Analytics and Metrics: Major Marketing Trends; CMO Roundtable: Current State of Marketing; Mobile Marketing: Beyond The Hype and much more. The event will be held from 8:00 am - 5:00 pm on April 20 at the state-of-the-art Gannett Headquarters in McLean, Va. For more information, go to: www.mamsummit.com
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> Generation Gaps: How to Understand the Digital Differences to Succeed in Business
Facebook, smartphones, up-to-the-minute updates of what you ate for lunch – where do we begin? In the last decade, digital technologies have taken our personal and professional worlds by storm. One generation in particular – the twenty-something “digital natives” – have made this type of communication the norm and have forced the rest of the world to pay attention. In her article, The Digital Native: Five Things to Know About This Generation to Succeed in Business, Michelle Manfy investigates ways to embrace the capabilities of this generation and utilize this digital culture. To better understand how to communicate with your workforce, and most importantly, your consumer, click here (link to white paper). And don’t miss the Age Wave Conference, coming MONTH DAY, presented by the Fairfax County Economic Development Authority to explore how businesses are changing to keep older employees at work and changing products for a graying population. http://www.fairfaxcountyeda.org/bay-area-tech-wire
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> Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers
Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. For more info, go to: http://www.bayareatechwire.com
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