| ============================================ BAY AREA TECH WIRE -- July 11, 2012 ============================================ It's All About ROI - Advertise with Tech Wire - Special Summer Rates http://www.bayareatechwire.com/Advertising_Info.html o San Francisco-Based Tout.com Raises $13.4 Million in Second Round o San Jose-Based CaptureToCloud Raises $4.7 Million in First Round o Oracle to Acquire San Francisco-Based Involver o Merkle Acquires San Francisco-Based Mobile Technology Firm 5th Finger o S.F.-Based Uber Wins Temporary Stay in Battle to Operate in Washington > It's All About ROI o Briefly Noted: VeriFone Systems, ClearMechanic _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --It's All About ROI --Social Media Marketing Made Easy – July 13, 2012 --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o San Francisco-Based Tout.com Raises $13.4 Million in Second Round San Francisco -- Tout.com, the San Francisco-based developer of a smartphone and web app that enables real-time video status updates, said on Wednesday it has landed $13.4 million in its second round of funding. Investors included WWE, 819 Capital, institutional investor Gordon Crawford and Stan Shuman and Jack Schneider from Allen & Co. They join previous investors including Stanford Research Institute (SRI), Horizons Ventures and Seavest Ventures. The company will use the new capital to bolster product development and international expansion. Since launch, Tout has had over 23 million visitors to its application, making it one of the fastest growing social media services. http://www.tout.com http://tout-production.site.s3.amazonaws.com/images/TOUT%20FINANCE%20RELEASE%207-11-12.pdf (PDF) _____________________________________________ o San Jose-Based CaptureToCloud Raises $4.7 Million in First Round San Jose, Calif. -- CaptureToCloud, a San Jose-based developer of software designed to streamline how people capture and collaborate with others on digital content, said on Wednesday it has raised $4.7 million in its first round of funding, led by Acero Capital. The year-old company said it will use the capital to bring its Social Workspace to market. CaptureToCloud's technology allows users to capture digital content (such as web pages, images, text, articles, email and bookmarks) and organize it in their personal cloud, accessible from anywhere. "With tens of thousands of users already relying on the CaptureToCloud app, the financing assures them of the long-term commitment to providing the Social Workspace service," said CEO Ramon Nunez, CEO. The company also announced its advisory board, which includes Steve Apfelberg, the CMO of Skire; Gary Lang, the executive vice president of product at MarkLogic; Don MacLennan, the senior vice president of product management at AVG; Jay Remley, the director of Americas enterprise sales at Google; Ken Rudin, the head of analytics at Facebook; and Gene Shklar, director, angel investor and board member. http://www.capturetocloud.com http://www.businesswire.com/news/home/20120711005517/en/CaptureToCloud-Closes-Series-Funding-Social-Workspace-Professionals _____________________________________________ o Oracle to Acquire San Francisco-Based Involver Redwood Shores, Calif. -- Oracle, the Redwood Shores-based back-office software giant, has signed a deal to acquire Involver, developer of a social marketing platform, the San Francisco-based firm announced on its website. Financial terms of the deal, expected to close later this summer, were not disclosed. "Our technology is expected to extend Oracle’s social platform to help customers more easily and cost-effectively collaborate and build engaging applications and social experiences across social networks and the Open Graph," Involver wrote on its blog. Involver said its management and employees will join Oracle. http://www.oracle.com http://blog.involver.com/2012/07/10/oracle-buys-involver/ _____________________________________________ o Merkle Acquires San Francisco-Based Mobile Technology Firm 5th Finger San Francisco -- Merkle, a Maryland-based provider of customer relationship marketing services, said on Tuesday it has acquired San Francisco-based 5th Finger, a developer of mobile technology for retailers and healthcare organizations. Financial terms of the deal were not disclosed. Merkle said the acquisition will expand its capabilities in the mobile arena. "5th Finger’s unique hybrid of being a traditional mobile agency and deep technology platform provider will help expand Merkle's capabilities to meet the changing landscape of marketing fueled by the evolution of the mobile space," said David Williams, the chairman and CEO of Merkle. 5th Finger, whose retails clients include Jos. A. Bank, Jo-Ann Fabric & Crafts and Safeway, will continue to operate as a brand within Merkle's Digital Solutions Group. http://www.merkleinc.com http://www.5thfinger.com http://www.merkleinc.com/news-and-events/press-releases/merkle-acquires-5th-finger-leading-mobile-solutions-provider _____________________________________________ o S.F.-Based Uber Wins Temporary Stay in Battle to Operate in Washington San Francisco -- Uber, the San Francisco-based developer of an on-demand car service, has won a local political battle to continue operating in Washington, DC, at least for the time being. The DC Council on Tuesday decided to withdraw language from a measure that would have required the company to charge minimum fares. The victory, however, could be short-lived, with the Council expected to re-examine the matter this fall. "Unfortunately, the fight is far from over," Uber wrote on its blog. "The bill that was passed today will be reviewed again by the Council in late September, and we'll need our full army ready to help us again." The company said that supporters sent more than 50,000 emails to council members, and had collected more than 4,300 signatures on a Change.org petition. Uber, which lets clients request a car by either texting their address or using its mobile app, has been the subject of intense scrutiny by the DC Taxi Commission. The commission claims the company is failing to heed local laws, which among other things require a taxi meter. http://blog.uber.com/2012/07/10/never-underestimate-the-power-of-uberdclove/ _____________________________________________ |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| It's All About ROI The Direct Marketing Association reports that “Email delivers the highest Return on Investment - $39.40 for every dollar spent in 2012”. Spend your dollars wisely. Enjoy summer discounts on all ads on Tech Wire. http://www.bayareatechwire.com/Advertising_Info.html |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| _____________________________________________ o Briefly Noted: (San Jose, Calif.) The Washington, DC Taxicab Commission (DCTC) has tabbed San Jose-based VeriFone Systems to install 10-inch tablet computer systems in each of the District's 6,500 taxis. The units will feature credit card payment processing functions, as well as electronic trip reporting, news and safety alerts. They will stream content from the VeriFone Digital Network (VNET), including news, weather, local and national content provided by NBC4 and NBC Universal. The five-year deal is valued at up to $45 million for the company, which will increase its taxi media footprint by 23% to over 35,000 in the U.S. http://www.verifone.com/2012/verifone-wins-$35-million-plus-contract-for-dc-taxi-systems.aspx (San Francisco) San Francisco-based ClearMechanic said it has launched a web tool allowing car owners in the Bay Area to search for available appointments at more than 200 dealerships and repair shops and instantly book an appointment. Users of the site can determine which shops accept their vehicle type, then search for specific services performed. Advanced search filters include AAA certification, rental car availability and wireless Internet access. http://www.clearmechanic.com http://www.businesswire.com/news/home/20120710005036/en/ClearMechanic-Launches-%E2%80%9COpenTable-Car-Repairs%E2%80%9D-San-Francisco =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > It's All About ROI The Direct Marketing Association reports that “Email delivers the highest Return on Investment - $39.40 for every dollar spent in 2012”. Spend your dollars wisely. Enjoy summer discounts on all ads on Tech Wire. http://www.bayareatechwire.com/Advertising_Info.html ____________________________________________ > Social Media Marketing Made Easy – July 13, 2012 In just a few short hours, this information-packed seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. We will talk about: What social media marketing really is and why it’s important; Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization; How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement; How to incorporate it into your business life without losing productivity. Free Seminar. Register at: http://www.eventbrite.com/event/3672606866/es2?srnk=16 ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751 ____________________________________________ > Senior Manager, eCommerce -- Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. 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