| ============================================ BAY AREA TECH WIRE -- July 12, 2012 ============================================ It's All About ROI - Advertise with Tech Wire - Special Summer Rates http://www.bayareatechwire.com/Advertising_Info.html o Menlo Park-Based Mayfield Raises New $365 Million Fund o California Drops 8 Spots in CNBC's Top States for Business Rankings o Francisco Partners Completes Acquisition of U.K.-Based Kewill o Trident Capital Names Gustavo Alberelli as Managing Director o Northrop CEO: Defense Cuts Would Have "Serious Negative Consequences" > It's All About ROI o Briefly Noted: Rosetta, CAIS - Silicon Valley _____________________________________________ > Job/Event/Marketplace Classified Listings (Full Listings Below Stories) --It's All About ROI --Social Media Marketing Made Easy – July 13, 2012 --Marketing Events Coordinator --Senior Manager, eCommerce – Redwood City, CA --Account Manager --Sr. Financial Analyst --Advertise on Bay Area Tech Wire and Reach More than 6,000 Subscribers Ad Descriptions Below Briefly Noted Section Post Job/Event/Marketplace ad: http://www.bayareatechwire.com _____________________________________________ o Menlo Park-Based Mayfield Raises New $365 Million Fund Menlo Park, Calif. -- Mayfield Fund, the Menlo Park-based venture capital firm focused on early-stage IT companies, said on Thursday it has closed a new $365 million fund. Known as Mayfield XIV, the fund will continue the firm's strategy of investing in burgeoning companies in spaces such as mobile, cloud/SaaS, social, energytech and big data. "Mayfield XIV is our third consecutive sub-$400 million fund," said Navin Chaddha, who will lead the fund. "Despite being oversubscribed, we felt that keeping it to $365 million made sense for our early-stage investing focus." Mayfield active portfolio includes companies such as Appcelerator, Branchout, Couchbase, Gigya, Marketo, Solarcity and StorSimple. http://www.mayfield.com http://www.mayfield.com/uploads/articles/Mayfield_Fund_XIV_press_release.pdf (PDF) _____________________________________________ o California Drops 8 Spots in CNBC's Top States for Business Rankings California has fallen eight spots in CNBC's annual ranking of America's Top States for Business. The state dropped from No. 32 to No. 40, thanks mainly to a 23-spot drop (from No 7 to No. 30) in the category of infrastructure and transportation. California still ranks among the nation's best in access to capital (No. 1) and technology and innovation (No. 3). Texas leads this year's overall rankings, followed by Utah, Virginia, North Carolina and North Dakota. http://www.cnbc.com/id/46413845 (rankings) http://www.cnbc.com/id/47818860 (article) _____________________________________________ o Francisco Partners Completes Acquisition of U.K.-Based Kewill San Francisco -- Francisco Partners, a technology-focused private equity firm based in San Francisco, said on Thursday it has completed its acquisition of U.K.-based Kewill, a developer of global trade and logistics software. Financial terms of the deal -- Francisco's sixth take-private transaction in Europe since 2009 -- were not disclosed. "We see a significant opportunity for Kewill as long-term growth and increasing complexity in the trade and transportation of goods drives the need for comprehensive software solutions," said Deep Shah, a partner at Francisco Partners. Founded in 1972, Kewill boasts more than 7,000 clients, including Bayer, Black & Decker, Damco, DHL, Hitachi, Ingersoll Rand, Mothercare, UPS and TNT. http://www.franciscopartners.com http://www.kewill.com http://www.businesswire.com/news/home/20120712005220/en/Francisco-Partners-Completes-Acquisition-Global-Supply-Chain _____________________________________________ o Trident Capital Names Gustavo Alberelli as Managing Director Palo Alto, Calif. -- Trident Capital, a Palo Alto-based venture capital firm focused on software, Internet and business services companies, has named Gustavo Alberelli as a managing director. Alberelli, who will make late-stage and growth equity investments, most recently led growth equity investments across the technology sector for Kennet Partners. Alberelli began his investment career at Trinity Ventures, where he primarily worked with seed and early-stage technology companies. His investments included a successful exit at MyPerfectSale (acquired by Sugar), and additional investments where he served as board director or observer including AcademixDirect, Intelepeer, Prolexic Technologies and Revolution Prep. http://www.tridentcap.com http://www.marketwire.com/press-release/trident-capital-appoints-gustavo-alberelli-as-managing-director-1678760.htm _____________________________________________ o Northrop CEO: Defense Cuts Would Have "Serious Negative Consequences" Falls Church, Va. -- The CEO of defense technology giant Northrop Grumman said that massive across-the-board cuts to defense spending set to automatically kick in on Jan. 3 would have dire consequences for both the company and the nation. Wes Bush spelled out his concerns in a letter to members of the Senate Committee on Armed Services, dated July 10. "We are very concerned that should sequestration be implemented as presently required by law, it would have serious negative consequences for the security of our country, the defense industrial base, and the customers, employees, suppliers, investors, and communities that rely on the companies in the defense industrial base, including Northrop Grumman," wrote Bush. More than a half trillion dollars would be cut from the nation's defense budget if Congress and the White House fail to agree on a plan to reduce the federal deficit. Bush said the cuts would impact the defense industry's ability to "continue to attract our country's best and brightest talent to work in the defense industrial base." http://www.sec.gov/Archives/edgar/data/1133421/000119312512300098/d378257dex991.htm (letter) http://www.defense.gov/news/newsarticle.aspx?id=117072 _____________________________________________ |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| It's All About ROI The Direct Marketing Association reports that “Email delivers the highest Return on Investment - $39.40 for every dollar spent in 2012”. Spend your dollars wisely. Enjoy summer discounts on all ads on Tech Wire. http://www.bayareatechwire.com/Advertising_Info.html |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| _____________________________________________ o Briefly Noted: (San Francisco) Rosetta, a large New Jersey-based digital and direct interactive agency, said on Thursday it has opened a new office in San Francisco. Rosetta will lease approximately 3,000 square feet of space on the second floor of 2001 Embarcadero, with room for 25 staff members. Rosetta, which was acquired by the Publicis Groupe in 2011, has 10 offices in North America and 1,200 employees. http://www.rosetta.com/ http://www.marketwatch.com/story/rosetta-expands-operations-in-bay-area-with-new-san-francisco-office-2012-07-12 (New York) New York-based financial technology company CAIS has named Paul Giurata as its CTO, tasked with spearheading the development of the company's next-generation technology platform while establishing its presence in Silicon Valley. Giurata, who began his career designing software at Apple, most recently served as managing partner of Catalyst Resources. http://www.caisgroup.com http://www.marketwatch.com/story/cais-hires-industry-veteran-to-lead-technology-development-2012-07-12 =================================================== Job/Event/Marketplace Listings: =================================================== To Post in Job/Event/Marketplace: http://www.bayareatechwire.com 6000 Readers: 5 day ad: $120--10 day ad: $175--20 day ad: $300 > It's All About ROI The Direct Marketing Association reports that “Email delivers the highest Return on Investment - $39.40 for every dollar spent in 2012”. Spend your dollars wisely. Enjoy summer discounts on all ads on Tech Wire. http://www.bayareatechwire.com/Advertising_Info.html ____________________________________________ > Social Media Marketing Made Easy – July 13, 2012 In just a few short hours, this information-packed seminar will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. We will talk about: What social media marketing really is and why it’s important; Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization; How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement; How to incorporate it into your business life without losing productivity. Free Seminar. Register at: http://www.eventbrite.com/event/3672606866/es2?srnk=16 ____________________________________________ > Marketing Events Coordinator Coblentz, Patch, Duffy & Bass LLP, a mid-size law firm is currently seeking a Marketing Events Coordinator with 3+ years of marketing events experience in a corporate environment to provide administrative support to the Marketing Department. This position reports directly to the Marketing Manager to plan, coordinate and manage all aspects of client seminars and receptions, sponsorship events, Firm events and retreats, and other special events. Candidate must have a Bachelor's degree and the ability to communicate clearly and effectively in one-on-one and small group settings with business partners and outside vendors. Additionally, candidate must be a self-starter, detail oriented, have the ability to organize and prioritize a number of tasks and complete them under time constraints. Strong computer, backend web development, HTML and graphics skills are required. Experience with Adobe Photoshop, Illustrator, and InDesign is preferred. Salary: DOE. Please include your salary requirement. Submit your resume and cover letter to the following link (or copy and paste the link to your web browser) https://home.eease.com/recruit/?id=1185751 ____________________________________________ > Senior Manager, eCommerce -- Redwood City, CA The Sr. Manager of eCommerce will provide leadership on key eCommerce initiatives within Shutterfly.com to continuously improve our customer shopping experience. Reporting to the Sr Director of eCommerce, this seasoned eCommerce professional will use site analytics to drive informed business recommendations, develop site tests aimed at optimizing business goals and serve as the business lead for selected eCommerce projects. This role is focused on driving a compelling and frictionless eCommerce experience for our customers. It is perfect for someone who is interested in using his/her business acumen, eCommerce expertise, and analytic skills to drive exceptional short- and long-term business results. Apply online at: http://www.shutterfly.com/about/positions.jsp?jvi=oW3aWfwP ____________________________________________ > Account Manager Come join PaperG, just named one of the Forbes' 100 Most Promising Companies in America, as we reinvent modern advertising. A PaperG Account Manager works as a key member of the Accounts team, where they will support PaperG's media company partners and help them thrive using PaperG's technology. Qualifications: College degree. A friendly and engaging personality - a must!. Excellent computer and Internet knowledge. High energy level. Resourceful, well organized, highly dependable, efficient and detail oriented. Knowledge of online advertising industry a strong plus. Send your resume to careers@paperg.com In your email or cover letter, let us know why PaperG interests you. ____________________________________________ > Sr. Financial Analyst Veracyte is a molecular diagnostics company that is pioneering the emerging field of molecular cytology. Our Finance team seeks an individual who will report to the CFO, with the ability to develop and maintain long-range financial models for the company's strategic plan, produce product revenue projections and forecasts and prepare financial analyses. They will also be able to analyze trends, manage components of the operating plan process, participate in the valuation of potential business development opportunities, and collaborate with R&D, Commercial and Operations functions. The ability to thrive in a fast-paced, challenging and highly diverse team environment is critical. To be a successful candidate you will have at least 4 years of finance/accounting experience, with a proven track record of incorporating applications of accounting principles, financial reporting, and cash management, and be an expert in Excel. It's important that you have experience in life sciences and knowledge/experience with Microsoft GP is a plus, as is an MBA. We would like you to share our commitment to teamwork and collaboration and be excited by the challenges of applying your expertise to an important, emerging area in diagnostics. To apply, please send your resume to jobs@veracyte.com For additional information, see our website www.veracyte.com ____________________________________________ Bay Area Tech Wire has over 6,000 subscribers who rely on it for their daily briefing of local technology news. Bay Area Tech Wire has various advertising offerings ideal for jobs listings, events, service offerings, and office space for rent. 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