Monday, March 20, 2017

Bay Area Tech Wire - March 20

BAY AREA TECH WIRE -- March 20, 2017
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San Francisco-Based Zeality Lands New Investment from DataRPM CEO
Peregrine Semiconductor Acquires Arctic Sand Technologies
Pleasanton-Based Inneos Merges with Zephyr Photonics
Consumer Group Asks California AG to Investigate Amazon Pricing Practices
Study: Eight in 10 Americans Concerned About Impact of Fake News
o Briefly Noted:
ServiceMax, Power Integrations, ZeroStack

> Job/Event/Marketplace Classified Listings (Full Listings Below Stories)

--Bluetooth World 2017, 28-29 March, Santa Clara Convention Center
--Job Listing: Director of the Department of Technology/Chief Information Officer
--Mid-Atlantic Marketing Summit - April 21 - DC

Full Job, Event, Marketplace and Services Descriptions Below in Classified Ad Section

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o San Francisco-Based Zeality Lands New Investment from DataRPM CEO

San Francisco -- Zeality, a San Francisco-based developer of cloud software used to deliver immersive media content across all connected devices, said on Monday it has landed a new investment from Sundeep Sanghavi, who also will serve as an advisor. Financial terms of the deal were not disclosed. For the past five years, Sanghavi has been the CEO of DataRPM, a company he co-founded. "His knowledge and experience with machine learning and artificial intelligence will be of great value as the VR market continues to evolve," said co-founder and CEO Dipak Patel. 

o Peregrine Semiconductor Acquires Arctic Sand Technologies

Santa Clara, Calif. -- Peregrine Semiconductor, a San Diego-based developer of radio frequency silicon technology, said on Monday it has acquired Arctic Sand Technologies, a Massachusetts-based maker of power conversion semiconductors with major operations in Santa Clara. Financial terms of the deal were not disclosed. Peregrine said the acquisition will add low-power semiconductors to the existing product lineup of parent Murata, expanding its power module business. "Bringing together Arctic Sand's low-power semiconductor technologies and Murata's technologies will allow us to lead the way in providing products that satisfy the needs of customers in growing markets where there is demand for small footprints, low profiles and power savings," said Norio Nakajima, an executive vice president at Murata. Arctic Sand maintains one of its two product design centers Santa Clara, as well as a sales and customer support office. 

o Pleasanton-Based Inneos Merges with Zephyr Photonics

Pleasanton, Calif. -- Inneos, a Pleasanton-based developer of optical modules, said on Monday it has merged with Nevada-based Zephyr Photonics, a developer of specialized lasers and optical cables for the defense and aerospace markets. Financial terms of the deal were not disclosed. The combined company will operate under the Inneos name, making high-speed optical communications products targeting both videocom and datacom. "Zephyr Photonics' business was highly complementary to our own," said CEO Brian Peters. "The new Inneos will be vertically integrated with highly automated manufacturing, allowing us expand our product line in the rapidly growing 4K videocom market as well as enter the highly cost-competitive 40G and 100G datacom markets."

o Consumer Group Asks California AG to Investigate Amazon Pricing Practices

Santa Monica, Calif. -- A consumer group on Monday asked the California attorney general to investigate Amazon, claiming the online retail giant misleads customers into thinking they're receiving deals when they're actually not. The group, Santa Monica-based Consumer Watchdog, said that its research shows that Amazon often lists two prices for items -- a selling price and a price with a line through it, sometimes described as a "list" or "was" price. While this creates the impression of a deal, the group said that products are usually widely available from other outlets at prices lower the crossed-out price. "In many cases, it was a completely fictitious price, charged by no one," Consumer Watchdog said. "A company cannot claim it's discounting something from a certain price when virtually nobody charges that amount," wrote John Simpson, the group's privacy project director, in a petition to California Attorney General Xavier Becerra. "It's false advertising violating the California Business and Professional Code, as well as an unfair and deceptive practice violating the Federal Trade Commission Act." In 2014, a California Court fined Amazon competitor $6.8 million for misleading consumers with similar reference prices. (PDF of petition)

o Study: Eight in 10 Americans Concerned About Impact of Fake News

Washington, DC -- More than eight in 10 Americans say they are concerned about the impact that fake news found on the Internet is having on the credibility of the news and information they receive from the media, according to a new survey by Weber Shandwick, Powell Tate and KRC Research. The survey of more than 1,100 adults also found that a high level of concern is common to both political parties, both genders and increases with age. Three-quarters of those surveyed said they have difficulty determining what news is accurate and what is not, and seven in 10 believe they have read a fake news story. More troubling, however, is the finding that 71% think that fake news is contributing to incivility in society. More than half believe the situation could be improved if social media sites and search engines curbed fake news. "Our research reveals that Americans are experiencing considerable doubt and confusion over what they are being told, what they are hearing and what they are reading," said Leslie Gaines-Ross, chief reputation strategist of Weber Shandwick. The full report is available at the link below. (PDF)

o Briefly Noted:

(Pleasanton, Calif.) Pleasanton-based ServiceMax, a developer of cloud-based field service management tools, on Monday named Takahiro Kouke as its general manager of Japan. Kouke most recently launched Radware's cloud security business in Japan, and managed all aspects of operations in the region. Earlier, he served as country manager for Opower and Novel. 

(San Jose, Calif.) San Jose-based Power Integrations, a developer of high-voltage integrated circuits for power conversion, on Monday named Wendy Arienzo to its board of directors. Arienzo is the vice president of operations at Fujifilm Dimatix, and previously was the CEO of ArrayPower. 

(Mountain View, Calif.) Mountain View-based ZeroStack, developer of a private cloud platform, said on Monday it has opened new European and Asian sales offices in Amsterdam and Singapore, respectively. The company has named Ton Welling and Ronnie Oomen to lead the European office, and Joel Norton to head the Asian office. 

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> Bluetooth World 2017, 28-29 March, Santa Clara Convention Center

Join us to get inspired and discover the future of connectivity and IoT. There's nothing more inspirational than seeing, playing and experiencing amazing IoT gadgets that have successfully gone to market and made it big. Entry is FREE and you will be able to visit the various zones including Automotive, Audio, Smart Home and Health & Fitness, test your innovations at the Testing Stations and meet a range of suppliers. For just $50 you also have access to a wide range of developer sessions as well as hear from inspirational keynotes from big brands including Garmin, Google, Zipcar and Plantronics. Register for FREE entry or purchase an 'Access all areas pass' for just $50!
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> The Shifting Sands of Employee Motivation

The old "if-then motivators" of giving bonuses for the achievement of goals no longer work. Work has become too complex and is changing too rapidly for such simple formulas to be relevant and to motivate performance. Here, we summarize research on shifts in employee motivators.

> Director of the Department of Technology/Chief Information Officer

The City and County of San Francisco is conducting a national search for an engaging, customer-service driven executive to oversee the award-winning Department of Technology with over 220 employees and an annual operating budget of nearly $100 million. The Director of the Department of Technology/Chief Information Officer (Director of DT/CIO) is at-will management-level position reporting to the Mayor with functional reporting to the City Administrator. Interested candidates should apply by by submitting a compelling cover letter, comprehensive resume, and current salary to Confidential inquiries welcomed to Ms. Heather Renschler at (916) 630-4900. Detailed brochure available at

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